Paid Media Buyer – Traffic Manager

🔥 15 hours ago

🌐 United States, Argentina, +2 more countries – Remote

🇺🇸 United States – Remote 🇦🇷 Argentina – Remote 🇨🇴 Colombia – Remote 🇲🇽 Mexico – Remote

💵 $35k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 2%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Tried and True Media

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Tried and True Media is a performance marketing agency that specializes in customer acquisition for companies in the Health and Wellness space. The agency employs an LTV model and focuses on funnel development, analytics, and conversion optimization to help its clients scale their operations effectively. With a proven track record of generating over a billion dollars in sales for boutique clients, Tried and True Media combines traffic-focused strategies with data-driven insights to maximize profits for its customers.

📋 Description

• Manage and optimize paid media campaigns across Meta, Google/YouTube, and other platforms • Execute campaign launches, budget changes, bid adjustments, scaling actions, creative tests, audience tests, and campaign structure updates • Analyze campaign performance daily and determine required actions • Make optimization decisions based on profitability, funnel performance, and client guardrails • Partner with Performance Managers on account strategy and performance goals • Monitor campaign delivery, learning status, spend pacing, bid efficiency, creative fatigue, conversion trends, and account health • Identify opportunities to scale profitable campaigns • Diagnose underperforming campaigns and take appropriate action • QA campaign setup, links, events, conversion goals, naming conventions, budgets, bids, tracking parameters, and launch details • Flag tracking, pixel, attribution, or event-quality concerns • Provide performance notes and recommendations to Performance Managers • Document optimizations, tests, changes, and decision rationale • Support creative testing by identifying effective ads, formats, hooks, angles, and messages • Stay current on platform changes, bid strategies, optimization best practices, and performance trends • Help maintain clean, organized, and scalable ad account structures

🎯 Requirements

• 5+ years of hands-on paid media buying experience • Deep hands-on experience managing campaigns inside Meta and Google • Experience with direct response e-commerce, health and wellness, and long-form video is a strong plus • Strong campaign optimization skills, including budget scaling, bid strategy, campaign structure, audience testing, creative testing, conversion optimization, learning phases, and platform delivery • Strong analytical judgment • Platform execution discipline and attention to detail • Direct response performance mindset • Experience launching and managing tests across audiences, creatives, placements, bid strategies, campaign structures, and funnel paths • Understanding of tracking, pixels, CAPI, UTMs, click IDs, attribution windows, event quality, and conversion events • Understanding of creative impact on media performance • Clear communication with Performance Managers and internal teams • Organized, systems-oriented approach with clean notes, documentation, naming conventions, and test visibility

🏖️ Benefits

• Monthly Bonus • Medical, dental, and vision insurance • 401(k) • Paid time off and paid holidays • Life and disability insurance • Fully remote work flexibility