Senior Demand Generation Manager

Job not on LinkedIn

🔥 17 hours ago

🇺🇸 United States – Remote

💵 $150k - $170k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 9%

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Logo of Coverbase

Coverbase

11 - 50 employees

Founded 2024

☁️ SaaS

🤝 B2B

🔐 Security

SaaS • B2B • Security

Coverbase is an AI-native procurement orchestration platform that helps enterprise teams embed risk management into every supplier decision. It automates supplier intake, third-party risk assessments, contract lifecycle management, and continuous vendor monitoring by using AI agents, contract extraction, and integrations across procurement, legal, IT, and finance systems. Coverbase targets large organizations and security-first companies, reducing manual work, accelerating approvals, and providing proactive visibility into supplier risk and compliance.

📋 Description

• Build and execute integrated demand programs across ABM, field and events, paid, content, digital and sales-assisted channels • Own and evolve the ABM motion with Sales across target accounts, buying groups, campaign strategy, outreach and follow-up • Manage the paid media agency, set priorities, evaluate performance and ensure paid investment drives results • Build field programs including executive dinners, roundtables, conferences and other high-value experiences, from audience development through follow-up and measurement • Partner with AEs and SDRs to turn marketing programs into qualified conversations and pipeline • Own campaign execution and reporting in HubSpot • Analyze funnel performance, conversion and pipeline contribution to improve investment decisions • Identify, test and scale new ways to reach enterprise buyers • Support programs in market using LinkedIn to promote events, content and campaigns and engage target audiences • Report to the VP of Marketing

🎯 Requirements

• 6+ years of experience in demand generation, growth marketing or a related B2B SaaS marketing role • Demonstrated experience building programs that contribute to qualified pipeline, with specific examples and results • Experience marketing to enterprise buyers and navigating longer, multi-stakeholder sales cycles • Strong experience with ABM, field/events and integrated demand programs • Hands-on HubSpot experience across campaigns, lists, workflows and reporting • Strong analytical instincts and ability to connect marketing activity to pipeline and revenue • Strong partnership instincts with Sales • Self-starter with a builder’s mentality, comfortable with ambiguity and testing, learning and building • Excellent communicator who can move between strategy and execution • Experience marketing to security, risk, procurement or other enterprise technology buyers • Experience in an early-stage or high-growth B2B SaaS company • Experience reaching regulated industries or complex enterprise buying organizations

🏖️ Benefits

• Meaningful equity • Health insurance (100% employee / 80% dependents) • 21 days PTO • In-person gatherings within the U.S. every 3-5 months, with covered travel, flights, and accommodation • 401(k) with 4% matching

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