Senior Performance Marketing Manager, Global Paid Social, Mobile UA

🔥 16 hours ago

🇺🇸 United States – Remote

💵 $170.8k - $200.9k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Coinbase

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

💼 Consulting

₿ Crypto

💸 Finance

💰 $21.4M Post-IPO Equity on 2022-11

Consulting • Crypto • Finance

Coinbase is a leading cryptocurrency exchange platform that allows individuals and institutions to buy, sell, and trade various crypto assets such as Bitcoin and Ethereum. The company offers advanced trading tools, institutional solutions, and a self-hosted wallet for storing and managing cryptocurrencies. With a strong focus on security and transparency, Coinbase provides a trusted platform used by millions globally. It supports various features including staking, earning rewards, and spending crypto through their cards. Additionally, Coinbase provides developer tools and APIs for building onchain applications, making it a comprehensive hub for engaging in the crypto economy.

📋 Description

• Own end-to-end global strategy and execution across paid social channels including Meta, TikTok, Snap, and Reddit, and mobile user acquisition • Manage hundreds of millions in advertising spend to drive new user acquisition at or above ROI targets • Drive testing and learning across creatives, audiences, bidding strategies, app stores, and landing experiences • Translate test results into scaled playbooks for global markets • Partner with Data Science and Analytics on experiments, incrementality tests, and mobile measurement frameworks including MMM, SKAN, and MMP-based approaches • Lead relationships with advertising platforms and mobile measurement partners • Align on platform betas, measurement approaches, and joint growth plans • Build and maintain performance dashboards and reporting for paid social and mobile UA spend • Surface insights, risks, and opportunities to leadership • Collaborate with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams

🎯 Requirements

• Minimum 5+ years of hands-on performance marketing experience • Deep expertise in paid social, including Meta and TikTok • Experience with mobile user acquisition in an in-house or agency environment • Proven track record managing large-scale paid social and mobile UA budgets • Experience delivering measurable user acquisition efficiency improvements across multiple channels and markets • Strong technical aptitude • Experience leveraging LLMs, no-code/low-code platforms, and automation tools such as Zapier, n8n, Make, and Retool • Experience prototyping custom agents and AI-driven workflows • Analytical and experimentation mindset • Comfortable with spreadsheets and BI tools such as Looker, Hex, Tableau, and Superset • Deep experience with mobile measurement and privacy-aware execution, including SKAN, AppsFlyer, Adjust, Branch, event strategy, and incrementality testing • B2C experience required • Fintech, crypto, or high-consideration consumer financial product experience strongly preferred • Excellent cross-functional collaboration and communication skills • Strong project management skills • Ability to manage multiple geographies, campaigns, tests, and priorities in parallel • Ability to utilize generative AI responsibly with human oversight

🏖️ Benefits

• Equity eligibility • Bonus eligibility • Medical insurance • Dental insurance • Vision insurance • 401(k) • Quarterly in-person working sessions (“surges”) • Reasonable accommodations for individuals with disabilities • Free compatible screen reader and tutorial access • Equal opportunity employment protections