Paid Media Manager

🕒 September 15

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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True North

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1988

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

True North is a healthcare-focused marketing agency and strategic partner that delivers integrated brand, digital, and measurement services to health systems, specialty practices, and other healthcare organizations. With over 30 years of exclusive healthcare experience, True North offers HIPAA-compliant omni-channel marketing, patient acquisition, provider and health insurance marketing, creative and content production, SEO/SEM, traditional media (including direct mail), and a proprietary measurement platform (Compass) that turns fragmented data into actionable performance insights. The firm combines brand strategy and performance marketing to align marketing investment with measurable business outcomes for enterprise healthcare clients.

📋 Description

• Assist in the development and execution of comprehensive paid media strategies for healthcare accounts • Assist in developing and driving lead generation strategies • Outline media plans for multi-channel campaigns • Manage multi-channel campaigns aligned with client objectives and KPIs • Develop and deliver insightful monthly reports with key metrics, trends, and actionable recommendations • Identify campaign optimization opportunities and implement data-driven adjustments • Maintain advanced knowledge of paid media industry best practices and emerging trends • Collaborate with cross-functional teams for seamless campaign execution • Present campaign performance and strategic recommendations to clients

🎯 Requirements

• 4–6 years of proven experience in paid media campaign development, deployment, and analysis • Minimum of 2 years of experience specifically within the healthcare industry • Advanced experience managing paid media campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), Microsoft Ads, DSPs, and other ad serving platforms • Understanding of the healthcare marketing landscape • Knowledge of Google Analytics 4 (GA4) and Looker Studio, with the ability to navigate data and find answers • Experience in campaign data analysis and storytelling • Proven ability to develop and implement successful lead generation strategies • Experience with conversion tracking and understanding of attribution modeling • Experience in A/B testing and optimization techniques • Excellent communication, presentation, and interpersonal skills • Ability to work independently and as part of a team in a fast-paced, remote agency environment

🏖️ Benefits

• Competitive compensation • Flexible work schedules • 100% remote-work environment • Medical insurance • Dental insurance • Vision insurance • Supplemental life insurance • Discretionary company 401(k) match • Unlimited PTO • Unlimited sick time

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