Senior Managing Director, Global Performance Marketing, Media

🕒 September 15

🇺🇸 United States – Remote

💵 $115k - $185k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 3%

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Humane World for Animals

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501 - 1000 employees

🤲 Charity

🤝 Non-profit

🌍 Social Impact

Charity • Non-profit • Social Impact

Humane World for Animals is a global 501(c)(3) nonprofit organization that works to end animal cruelty and suffering in all its forms. The organization conducts rescue and response operations, runs sanctuaries, advocates for policy and legal protections for wildlife and companion animals, campaigns on issues such as farmed animal welfare, animal testing, puppy mills, and trophy hunting, and provides educational resources, pet-care guidance, and volunteer and donation programs. Humane World for Animals operates internationally (lists work across Africa, Asia, Europe, Latin America, North America, and Australia), publishes resources and media (blogs, magazines, podcasts), and solicits public support through donations, fundraising, and a retail store to fund its lifesaving work.

📋 Description

• Lead development, execution, and analysis of paid media and performance marketing programs across search, display, social media, DRTV, CTV, podcasts, and third-party list buys • Manage a paid media budget exceeding $13 million and drive 40,000 new donors, 11,000 sustainers, and $4 million in first-year revenue • Develop comprehensive marketing plans for large-scale, segmented donor acquisition and retention programs • Partner with external vendors and internal fundraising teams • Collaborate with Brand Marketing, Digital Marketing, Acquisition Marketing, Philanthropy, Data Analytics, Campaigns, and Finance • Direct planning, execution, and reporting for paid advertising and third-party acquisition partners • Develop blended attribution models to measure advertising spend impact • Set the strategic vision for multi-year supporter growth, retention, revenue, and brand positioning • Lead budget planning and management for paid digital, television, and audio programs • Identify integration opportunities and oversee donation-funnel testing and optimization • Elevate the global social media program across more than 100 social media handles • Lead global testing and investment efforts for new media, partner opportunities, marketing technologies, and capabilities • Evaluate and monitor brand media campaign performance with the brand team and third-party partners • Lead audience segmentation and targeting for prospecting and retention • Provide leadership, organizational development, and management for a growing team • Perform other duties as assigned

🎯 Requirements

• Bachelor's degree in business, marketing, design, journalism, English, liberal arts, communications or another relevant field, or equivalent work experience required • MBA preferred • Minimum of ten (10) years of experience in digital marketing and media acquisition • Management experience in a related field, including staff management and leadership, strategy development and execution, and fiscal and budget accountability; preferably in the animal welfare arena • Experience applying analytical thinking and using quantitative and qualitative data to identify, prioritize and pursue opportunities • Experience with TV, Radio, Streaming, Google AdWords, Facebook Business Manager, and Google Analytics desired • Strong leadership, communication and collaboration skills • Ability to prioritize and manage multiple projects simultaneously • Ability to communicate a strategic vision for a team of channel leaders with clearly defined strategies, KPIs and goals • Intensive knowledge of broadcast media, the Internet, online trends, Internet fundraising and/or social change, social media, and paid advertising techniques • Advanced knowledge of advertising creative development and direct-response media performance drivers • Ability to compile, analyze and leverage performance data to identify opportunities and optimize campaigns • Excellent written, verbal communication, and presentation skills • Strong decision-making, organizational, planning, and complex problem-solving skills • Ability to manage multiple competing priorities, duties, and projects • Strong knowledge of business operations, budget development, and management processes • Strong attention to detail and commitment to quality and timely outcomes • Strong interest in animal protection issues preferred

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