Manager, Paid Media, AI

🕒 September 14

🇺🇸 United States – Remote

💵 $100k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 6%

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Galls

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1967

🛍️ eCommerce

🛒 Retail

🤝 B2B

eCommerce • Retail • B2B

Galls is a U. S. -based retailer and e-commerce supplier of uniforms, tactical gear, and equipment for public safety professionals. The company offers a wide assortment of in-stock uniforms, duty gear, boots, body armor, badges, lights, vehicle equipment and other specialized products for law enforcement, firefighters, EMS, corrections, military and security personnel. Galls also provides in-house customization services (embroidery, badges, hemming), agency/B2B procurement solutions (eQuip, GSA schedules, eProcurement, OMNIA), quick shipping and business-focused programs for organizations and agencies.

📋 Description

• Lead the strategy, execution, and optimization of paid Search and Social across the portfolio of brands • Drive profitable growth through Google, Microsoft, Meta, YouTube, and emerging paid media platforms • Own campaign strategy, budget management, testing, reporting, optimization, and performance • Manage budgets, bidding strategies, audiences, keywords, product feeds, campaign structures, promotions, and creative effectiveness • Partner with E-commerce, Merchandising, Creative, CRM, SEO, Analytics, Brand Marketing, and Growth Marketing teams • Develop and execute testing roadmaps across audiences, creative, offers, bidding strategies, campaign structures, and emerging channels • Analyze campaign performance, establish measurement plans, and optimize campaigns using customer behavior, business objectives, and performance data • Champion AI adoption within Paid Media and identify, evaluate, and test AI tools and AI-powered advertising capabilities • Use AI to accelerate analysis, surface insights, identify trends, automate repetitive tasks, and develop scalable workflows • Monitor performance against revenue, ROAS, CAC, AOV, conversion rate, and customer acquisition goals • Leverage attribution models and alternative measurement approaches to guide investment decisions • Build reporting connecting media investments to business outcomes and communicate recommendations to leadership • Support promotional calendars, product launches, and go-to-market initiatives • Establish a scalable in-house paid media capability and repeatable processes for evaluating media and AI opportunities

🎯 Requirements

• 5-7+ years of experience in Performance Marketing, Paid Media, Growth Marketing, or Digital Marketing, preferably in a high-volume e-commerce environment • Hands-on experience managing Google Ads, Performance Max, Meta Ads, YouTube, Microsoft Ads, or similar performance marketing platforms • Strong understanding of paid search, paid social, audience strategy, bidding methodologies, attribution, product feeds, and conversion optimization • Proven success managing paid media budgets and delivering measurable business results • Strong analytical skills with the ability to transform data into actionable recommendations • Experience using AI tools and AI-powered marketing technologies to improve performance, productivity, reporting, creative, or campaign management • Strong understanding of e-commerce KPIs including ROAS, CAC, AOV, conversion rate, and customer acquisition • Excellent communication, organizational, and project management skills • Ability to work independently while collaborating effectively across multiple teams • A builder mentality with a willingness to roll up your sleeves and execute • Experience managing multi-brand retail or e-commerce paid media programs • Familiarity with Google Analytics 4, Looker Studio, Microsoft Clarity, Meta Business Manager, and other marketing analytics tools • Experience testing and implementing AI-powered solutions within marketing workflows • Strong knowledge of attribution, incrementality testing, and customer journey analysis • Experience managing product feed optimization and shopping campaigns • Familiarity with SEO, CRM, lifecycle marketing, and broader growth marketing functions • Experience working in a high-growth, fast-paced environment

🏖️ Benefits

• Excellent medical, dental, and vision coverage – Eligible the 1st day of the month following your start date • 401(k) retirement plan with company contribution • Flexible benefits • Generous employee discount • Vacation and Personal Time • Paid Holidays • Tuition Reimbursement • DailyPay – Receive up to 50% of your earned wages daily

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