Associate Director, Paid Media

Job not on LinkedIn

🔥 16 hours ago

🇺🇸 United States – Remote

💵 $130k - $150k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 9%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Princeton10, LLP

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Princeton10, LLP is a healthcare-focused strategic marketing and creative partner that specializes in brand, creative, digital, and technology services for pharmaceutical, biotech, medical device, diagnostics, and health tech companies. Founded as a strategic consultancy, P10 combines senior hands-on talent, streamlined processes, and a nimble, remote-first model to deliver omnichannel marketing, brand strategy, content and creative development, digital technology and analytics, regulatory-aware communications, and patient-focused programs. They position themselves as more than an agency—an integrated partner that drives strategy through execution to produce high-impact work at any budget.

📋 Description

• Develop integrated media strategies, channel plans, budgets, forecasts, and learning agendas • Develop plans across programmatic, endemic, EHR, point-of-care, paid social, paid search, video, audio, and emerging channels • Build strategies reaching healthcare professionals, patients, caregivers, office staff, access stakeholders, and the broader care team • Create recommendations explaining proposed strategies, their importance, and investment alignment with client objectives • Partner with Client Services, strategy, creative, technology, and analytics teams • Plan, build, launch, buy, optimize, and troubleshoot campaigns across DSPs and paid media platforms • Manage budgets, pacing, audience quality, frequency, inventory, creative performance, conversions, and other indicators • Lead optimization decisions across audiences, channels, partners, bids, budgets, placements, and creative • Establish quality-control standards for campaign setup, tracking, launch, optimization, reporting, and billing • Ensure compliance with platform, privacy, client, and regulated healthcare advertising requirements • Translate results into recommendations and apply findings to future media decisions • Advise clients and present strategies, investment recommendations, performance findings, and opportunities • Identify opportunities to expand media engagements within existing client relationships • Contribute media strategy to pitches, proposals, scopes, and capabilities presentations • Evolve P10’s DSP and broader healthcare media capabilities • Evaluate media partners, design pilots, and develop repeatable offerings • Build scalable processes, tools, benchmarks, partner scorecards, and ways of working • Mentor and provide strategic and technical guidance to team members

🎯 Requirements

• Healthcare, pharmaceutical, biotechnology, or medical technology agency experience • Recent experience building, launching, optimizing, and troubleshooting campaigns within DSPs and other paid media platforms • Strong understanding of programmatic media, audience activation, inventory, bidding, optimization, brand safety, and frequency management • Experience developing integrated media plans, budgets, forecasts, and client recommendations • Working knowledge of paid social, paid search, video, audio, and other digital channels • Ability to move comfortably between strategic client conversations and detailed platform execution • Experience managing budgets, building client relationships, and contributing to business growth • Strong communication, presentation, organization, and problem-solving skills

🏖️ Benefits

• Base salary • Discretionary bonus • Benefits • Fully remote work arrangement • Travel required up to 5%