Demand Generation Manager

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $160k - $230k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

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Logo of Kornit Digital

Kornit Digital

501 - 1000 employees

🏭 Manufacturing

💰 Post-IPO Equity on 2019-01

Manufacturing

Kornit Digital is a worldwide market leader in sustainable, on-demand, digital fashion and textile production technologies. The company develops, manufactures, and markets industrial digital printing technologies specifically for the textile industries, providing end-to-end solutions including digital printing systems, inks, consumables, and a global ecosystem that manages workflows and fulfillment. Headquartered in Israel with offices across the USA, Europe, and Asia Pacific, Kornit Digital serves customers in over 100 countries.

📋 Description

• Identify, target, and develop relationships with high-value demand generators • Develop deep understanding of target organizations’ business models, customer bases, production requirements, growth strategies, and supply-chain structures • Identify organizations with significant or growing demand for customized, personalized, short-run, on-demand, and digitally produced apparel and textiles • Build and maintain a strategic target-account pipeline • Research and map key decision-makers across executive leadership, operations, supply chain, merchandising, sourcing, production, and technology • Develop business relationships that uncover opportunities for Kornit technology to enable new revenue streams, improve production economics, increase speed-to-market, and reduce reliance on traditional manufacturing and decoration processes • Identify opportunities to scale on-demand production, mass customization, personalization, SKU proliferation, localized production, and rapid replenishment • Develop business cases and ROI models demonstrating the value of digital production and supply chain • Create and execute account-specific strategies to move prospects from initial engagement to qualified sales opportunity • Work closely with Regional Sales Managers, Strategic Accounts, Marketing, Product Marketing, and Application teams to convert relationships into qualified opportunities • Serve as the business-development bridge between demand generators and Kornit’s sales organization • Introduce demand generators to appropriate Kornit production partners, customers, or technology solutions • Provide Sales with qualified opportunities, including business drivers, production volumes, decision process, timing, competitive environment, and economic justification • Participate in customer meetings, executive briefings, trade shows, industry events, and strategic account reviews • Develop relationships across the apparel and textile ecosystem • Identify opportunities to connect demand generators with Kornit production capabilities and customers • Develop strategic partnerships that can generate recurring production demand for Kornit customers • Maintain accurate account, opportunity, and activity information in Salesforce • Develop forecasts for demand-generation activity and pipeline contribution • Track target-account engagement, qualified opportunities, production volume potential, conversion rates, pipeline value, and revenue contribution • Analyze market trends and competitive activity • Communicate pipeline, progress, opportunities, risks, and recommendations to sales and executive leadership

🎯 Requirements

• 5–10+ years of experience in business development, strategic sales, demand generation, account development, or B2B marketing • Demonstrated hunter mentality with a track record of identifying and developing new business opportunities • Experience selling into or working with apparel, print-on-demand, e-commerce, promotional products, entertainment, sports/licensing, retail, or digital commerce preferred • Strong understanding of the customized apparel and textile ecosystem • Experience engaging VP- and C-level executives and developing strategic business relationships • Proven ability to research an organization, understand its business model, identify opportunities, and create a compelling business case • Strong business acumen and financial/ROI analysis skills, especially around supply chain • Excellent communication, presentation, negotiation, and relationship-building skills • Ability to work effectively across Sales, Marketing, Product Management, Applications, and Executive Leadership • Experience with Salesforce and CRM-based pipeline management • Strong analytical and organizational skills with the ability to manage multiple strategic accounts and opportunities simultaneously • Willingness to travel extensively to meet with customers, prospects, partners, and industry stakeholders

🏖️ Benefits

• Medical insurance • Dental insurance • Life insurance • Investment Savings Plan (401K) with employer matching

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