Senior Paid Social Specialist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $100k - $125k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Cardiff

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2004

💸 Finance

💳 Fintech

🤝 B2B

Finance • Fintech • B2B

Cardiff is a business finance provider that offers a range of lending products for small and medium-sized businesses. Cardiff provides business credit cards, business loans, equipment financing (including ability to finance both titled and non-titled transactions), lines of credit, merchant cash advances, and SBA loans, and targets industry verticals such as auto repair, construction/contracting, dental practices, excavation, landscaping, masonry, plumbing, restaurants, and trucking. The company positions itself as a partner for businesses needing payroll, new equipment, or other working capital needs.

📋 Description

• Own paid social end to end across Meta, Facebook, Instagram, TikTok, and additional social or creator-driven platforms • Manage account structure, campaign objectives, budget allocation, bidding, and placements • Own approximately two-thirds of Cardiff's paid media spend, currently about $1.3–2M monthly across Meta and TikTok • Brief the creative team, maintain a testing calendar, and manage structured testing across hooks, formats, lengths, aspect ratios, and talent • Monitor creative fatigue using frequency and CTR decay and maintain a continuous refresh pipeline • Own Meta audience strategy, including funded-customer lookalikes, borrower exclusions, and geographic weighting • Run TikTok creator and Spark Ads programs, including creator sourcing, whitelisting, spark codes, and paid amplification • Own Meta Conversions API and TikTok Events API measurement, including event placement, quality scores, deduplication, and Salesforce reconciliation • Guard lead quality and optimize for cost per MQL and MQL-to-fund rate • Partner with the influencer program to select talent, brief content, measure performance, and inform future partnerships • Collaborate with the web team on talent-specific landing pages and vanity URLs • Lead Spanish-language and women-entrepreneur growth-audience programs • Manage financial-services advertising restrictions, special ad categories, and appeals • Report performance honestly and provide scale-or-hold recommendations backed by fund-rate data

🎯 Requirements

• 5+ years managing paid social directly at scale in a direct-response or lead-gen context • Personally managed at least $500,000 in monthly paid social spend; experience approaching or exceeding $1 million per month strongly preferred • Hands-on management of both Meta Ads and TikTok Ads is required • Proven Conversions API and TikTok Events API implementation and troubleshooting experience • Experience with Spark Ads, creator whitelisting, and creator sourcing or management • Creative point of view and ability to evaluate short-form creative performance • Genuine native fluency in Meta and TikTok • Familiarity with Meta and TikTok financial services and special ad category policies • Influencer and creator marketing experience is a strong plus • Experience running influencer programs alongside paid amplification is a plus • Video editing or fast-turn creative production experience is a plus • Experience running paid social in a regulated or lending category is a plus • YouTube, Snapchat, or Reddit paid experience is a plus

🏖️ Benefits

• Up to 15% annual performance bonus • Full medical, dental, and vision coverage • 401(k) plan • Flexible time off plus standard holidays • Remote-first setup with a home office allowance