Senior Paid Search Strategist

Job not on LinkedIn

🔥 15 hours ago

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $69.7k - $87.1k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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GDS Group

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1993

💼 Consulting

📣 Marketing

📱 Media

Consulting • Marketing • Media

GDS Group is a global partner trusted by leading brands to drive pipeline growth and business transformation. The company specializes in creating engaging experiences and delivering valuable insights through events, pipelines, and connections. They have a strong presence among Fortune 500 companies, with a high conversion rate from leads to follow-up meetings. GDS also focuses on providing immersive experiences for senior executives through various channels, including articles, podcasts, and creatively produced content. Their services aim to maximize marketing budgets and deliver measurable returns for their clients.

📋 Description

• Optimize account-specific KPIs and goals, including conversions, CPCs, CTR, and conversion rate, to increase client and partner ROI • Update and align paid search strategies with emerging best practices • Build paid search campaigns across varied industries, including campaign structure, ad copy, keyword selection, and other campaign inputs • Communicate and recommend strategic plans to client teams • Collaborate with paid search, account management, and other internal agency teams • Pull reports and provide campaign recommendations to internal managers • Assist the Paid Media Manager and Senior Director of Paid Media with process documentation • Foster relationships and opportunities with vendor partners, including Google

🎯 Requirements

• 4+ years hands-on experience with Google Ads, Bing Ads, and YouTube campaigns • 4+ years experience at a digital marketing agency • Google Certifications – Ads & YouTube/Video • Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Bing Ads) • Subject matter expert in best practices, market trends, competitive insights, cross-channel digital marketing touchpoints, and industry changes • Strong ad copy writing skills across multiple industries • Ability to analyze and interpret data to optimize marketing ROI and performance • Highly skilled in Microsoft Excel, Word, and PowerPoint • Ability to create pivot tables, create daily spend trackers, and analyze large sets of data • Excellent communication and presentation skills • Strong organizational and project management skills • Ability to work independently and as part of a team • Proactive, solutions-oriented professional • Must be available to work during Mountain Standard Time (MST) business hours

🏖️ Benefits

• Discretionary annual bonus based on individual and company performance • Retirement plan • Life and disability insurance • Health insurance • Dental insurance • Vision plans • Flexible spending accounts • 15 paid vacation days • 2 paid personal days • 9 paid holidays • 40 hours of paid sick leave • Parental leave • Employee stock purchase plan • Open door policy • Upward mobility • Great benefits