Demand Generation Manager

🕒 September 3

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $110k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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KPA

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1993

🚘 Automotive

🏗️ Construction

📦 Logistics

Automotive • Construction • Logistics

KPA is a company specializing in Environmental Health and Safety (EHS) software, training, and consulting services. They offer a comprehensive EHS software platform that includes features such as incident reporting, equipment inspections, contractor management, and sustainability solutions. With a focus on safety and compliance, KPA serves various industries including automotive, construction, distribution, and more. Their solutions are designed to engage employees, instill a culture of safety, and ensure regulatory compliance. KPA's services include on-site and online training delivered by a team of certified EHS experts, as well as consulting services for workplace safety and compliance. Their platform helps clients manage safety programs efficiently, reducing recordable incidents and improving productivity.

📋 Description

• Drive execution and performance of KPA's demand programs across paid, owned, and automated channels • Own the end-to-end demand engine, including automation, campaigns, data, and pipeline outcomes • Plan, build, launch, and optimize integrated campaigns across paid search, paid social, display and retargeting, email, content syndication, trade media, and webinars • Own the digital media budget and recommend allocation based on data • Set strategy and targets for paid search, paid social, and trade publication advertising • Manage agency partners, build creative in-house when needed, and audit agency output • Run integrated campaign calendars across brand, content, product marketing, events, and SDR teams • Coordinate with Sales and Client Success on lead capture, scoring, routing, and speed-to-lead improvements • Execute HubSpot Marketing Hub programs, including lists, segmentation, workflows, lifecycle stages, forms, progressive profiling, landing pages, and smart content • Design and operate nurture architecture across acquisition, education, sales-assist, recycled leads, dormant reactivation, and post-sale cross-sell • Enhance marketing technology stack and integration integrity with Marketing Operations and Revenue Operations • Identify funnel conversion optimization opportunities • Deploy AI workflows for campaign briefs, content variants, A/B testing, landing pages, audience research, competitive monitoring, and analysis • Design automated workflows for monitoring, alerting, reporting, campaign QA, and follow-up • Support AEO, GEO, and SEO visibility through structured data, answer-shaped content, source authority, and citation tracking • Mature marketing attribution models and align funnel definitions with Marketing, Sales, and Finance • Deploy dashboards covering funnel conversion, costs, pipeline, revenue, program ROI, and trends across GA4, HubSpot, and Salesforce • Run A/B and multivariate testing programs • Build and maintain tiered target account lists for multi-rooftop dealer groups • Run coordinated account-based plays with advertising, intent-triggered outreach, personalized landing pages, and executive programs • Use intent and technographic signals to prioritize accounts and report engagement and progression • Build the expansion motion into the installed base with Sales and Client Success • Work as a hands-on individual contributor with budget authority and a direct line to pipeline

🎯 Requirements

• Minimum of 6 years in B2B digital, growth, or performance marketing, ideally in SaaS or technology • Track record with quantifiable results • Experience owning an end-to-end demand engine • Experience working in a lean team and executing hands-on • Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience • Advanced HubSpot Marketing Hub, or Marketo, Pardot, or similar with demonstrated ability to move fast in HubSpot • Experience with workflows, lifecycle architecture, segmentation, and deliverability • Experience managing omnichannel campaigns across Google Ads, LinkedIn Campaign Manager, Microsoft Ads, paid social, retargeting, content syndication, email, and webinars • Ability to manage partner agencies as a subject matter expert • Fluency with modern AI tools for campaign content production, research, analysis, and workflow automation • Knowledge of GA4, Salesforce reports and dashboards, HubSpot reporting, and spreadsheets • Comfort with attribution methodology and its limits • Working knowledge of lead lifecycle and funnel definitions, scoring, data hygiene, campaign taxonomy, and CRM administration • Hands-on account-based marketing experience, including account tiering, intent data, account-level targeting, and named-list campaigns • Hands-on experience with an ABM or intent platform such as ZoomInfo, 6sense, Demandbase, Clay, or similar • Strong SEO and SEM fundamentals, including technical health, content strategy, keyword and query economics, and AI answer-engine visibility • Experience with Ahrefs, Semrush, or equivalent • All persons hired must verify identity and eligibility to work in the United States • Occasional travel required • Primarily sedentary role requiring extended computer use and frequent verbal and written communication

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Flexible Spending Accounts • PTO • Paid holidays • Floating holidays • 401(k) with Company match and immediate vesting • Company-funded Life Insurance • Employee Assistance Programs • No-cost Mental Health Benefits • Remote work • Reasonable accommodations for disabilities