Performance Marketing Manager – Growth & Lifecycle

🔥 18 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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LumiMeds

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2024

🏥 Healthcare

💊 Pharmaceuticals

☁️ SaaS

Healthcare • Pharmaceuticals • SaaS

LumiMeds is a telehealth patient-management platform connecting patients with licensed medical providers to deliver personalized weight-loss and longevity injectable treatments. The company offers telehealth consultations, prescription evaluation, and nationwide delivery of prescription and compounded medications (GLP-1s like semaglutide, tirzepatide, and NAD+), with subscription plans, monthly follow-ups, and direct-to-consumer pricing that does not require insurance.

📋 Description

• Own strategy, execution, and optimization across major paid advertising platforms • Manage and scale paid budgets efficiently • Optimize CAC, ROAS, CVR, AOV, and LTV • Conduct structured A/B testing across copy, creatives, offers, audiences, and funnels • Adjust bidding strategies and campaign structure based on data • Identify scaling opportunities without increasing risk exposure • Improve and test multiple landing page funnels • Recommend landing page structure improvements • Suggest pricing tests, bundling experiments, and offer adjustments • Propose creative test variations to the Creative Director • Improve checkout and subscription flow performance • Ensure campaigns comply with platform ad policies and regulated marketing limitations • Partner with internal stakeholders to prevent account flags or shutdown risk • Build the lifecycle marketing engine, including SMS and email automation, abandoned cart flows, post-purchase sequences, subscription retention campaigns, and win-back flows • Increase LTV, improve retention, reduce churn, and personalize messaging based on behavior • Build reporting dashboards and monitor acquisition and subscription metrics • Improve attribution clarity and inform budget allocation decisions using data • Work closely with the Creative Director, product, and leadership to scale acquisition efficiently

🎯 Requirements

• 5+ years in performance or growth marketing • Strong hands-on experience with Google Ads (Search, Performance Max, YouTube) • Strong hands-on experience with Meta Ads (Facebook / Instagram) • Strong hands-on experience with Reddit Ads • Strong hands-on experience with Tiktok Ads • Strong hands-on experience with Microsoft Ads (Bing) • Strong hands-on experience with App Lovin • Strong hands-on experience with Ad Roll • Experience in telehealth, healthcare, or regulated products preferred • Experience with subscription-based businesses strongly preferred • Strong CRO mindset • Experience building SMS + email lifecycle automations • Comfortable operating in a startup environment with ownership • Professional-level English communication • Availability to work U.S. business hours

🏖️ Benefits

• Early-stage growth opportunity • Direct impact on company revenue • Real ownership of strategy and execution • High visibility with leadership • Opportunity to shape the marketing foundation of a Telehealth brand