Associate Director, Paid Search

Job not on LinkedIn

🔥 19 hours ago

🇺🇸 United States – Remote

💵 $70k - $120k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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BarkleyOKRP

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1964

📣 Marketing

📱 Media

Marketing • Media

BarkleyOKRP is an independent, full‑service advertising and media agency (operating with a MissionOne Media capability) that combines integrated strategy, creative, design, and media to build and relaunch brands. The agency works across full‑funnel marketing — brand strategy, creative campaigns and platforms, design and identity, media planning & buying, CRM, data analytics and performance optimization — for major consumer and institutional clients (examples include Burger King, Frontier Airlines, Macy’s, Salvation Army, Inspire Medical Systems, Red Lobster and others). BarkleyOKRP emphasizes integrated teams (strategy, creative and media working together), scale while remaining 100% indie (600+ staff, ~$1. 1B media billings) and is a certified B Corp.

📋 Description

• Lead and/or oversee campaign development, optimization, and reporting across Google Ads, Microsoft Ads, and supporting SEM platforms, including Search, Shopping, and Performance Max • Design and implement SEM account structures, forecasting methodologies, bidding strategies, goal frameworks, and segmentation approaches to maximize efficiency and scale • Partner with Google and Microsoft platform representatives to evaluate betas, automation features, audience expansion tools, and competitive opportunities • Identify new opportunities and formulate strategies to capitalize on them • Build relationships with Google and Microsoft platform teams to stay ahead of auction dynamics, product updates, and performance opportunities • Serve as an integral activation lead in key client communications • Manage, review, and perform daily account responsibilities for the client portfolio • Update the Director on account status and keep the team informed, escalating issues in a timely manner • Ensure accurate SEM tracking, conversion tagging, feed integrity, and audience framework implementation before launch, partnering with Ad Operations and Analytics • Develop and deliver client-facing materials demonstrating thought leadership and professional communication • Provide oversight and collaborate with team members to meet client goals • Support SEM reporting dashboards and deliver insights on performance, auction behavior, query trends, feed health, and algorithmic learning • Collaborate with Finance to resolve media billing issues • Ensure adherence to client budgets while meeting objectives • Manage junior staff with training, prioritization, and client deliverables • Stay current on media trends and industry opportunities • Perform other duties and responsibilities as assigned

🎯 Requirements

• 5+ years of Paid Search experience required, including hands-on management of Google Ads and Microsoft Ads • Experience with SEM management platforms such as DeepSearch or SA360, or direct platform execution in Google Ads and Microsoft Ads • Experience working in and leading teams in Google Ads and Microsoft Ads • Knowledge and utilization of first- and third-party data • Strong organizational and mathematical skills • Ability to multitask and deliver work on time for set deadlines • Ability to work effectively with internal teams and business groups, including Creative, Account Management, Finance, and Project Management • Ability to communicate effectively with team members, outside media representatives, and current clients • Preparedness for a fast-paced environment and comfort making decisions

🏖️ Benefits

• Multiple health insurance options • Flexible PTO • Life insurance • 401K