Senior Manager, Paid Social Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Analyte Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Analyte Health is a modern health care company that provides innovative, online medical solutions designed to be accessible, affordable, and efficient. Through their state-of-the-art technology platforms, they offer private and convenient clinical services accessible anytime and anywhere, helping patients to quickly get back on the path to wellness. With a focus on patient-centric care, Analyte Health combines technology and science to deliver quality healthcare services that are easy to access and affordable. Their trained health counselors and network of physicians assist patients remotely, ensuring reliable medical care. Analyte Health is at the forefront of the digital health care revolution, continually striving to improve patient health and happiness through technological advancement.

📋 Description

• Own paid social acquisition and revenue growth across Analyte Health's consumer brands, including HealthLabs, STDcheck, Stallion, Starfish, TreatMyUTI, and Paternity Labs • Own end-to-end paid social strategy, execution, optimization, and budgets on Meta and TikTok • Test Reddit, Snapchat, YouTube and Shorts, and Pinterest as additional paid social surfaces • Build the paid social creative engine with in-house and agency teams • Own the creative pipeline from insight and briefing through production, trafficking, and post-mortem • Write creative briefs and manage designers, agencies, and creators on scope, calendars, reviews, and quality • Build and manage a creator and UGC pipeline, including sourcing, briefing, licensing, and usage rights • Analyze creative performance using hook rate, hold rate, CTR, CVR, and fatigue curves; codify learnings into playbooks • Develop and own acquisition and revenue targets; achieve ROAS, CAC, and revenue goals and reallocate budgets based on marginal return and creative supply • Design and maintain account structures, campaign architecture, audience strategy, exclusions, and core ad formats • Run testing across creative, audiences, bidding, placements, and landing pages with analytics and CRO partners • Ensure conversion tracking and first-party data integrations meet healthcare privacy expectations • Navigate regulated-category ad policies, special ad categories, restricted claims, and appeals • Partner with brand, paid search, SEO, lifecycle, affiliate, clinical, legal, compliance, analytics, and CRO teams • Build dashboards for leadership visibility into spend, performance, and creative-level results • Own organic social strategy and editorial calendars across brands • Run community management across comments, DMs, and reviews, with response playbooks and escalation paths for clinical or privacy-sensitive questions

🎯 Requirements

• 5–8 years in performance-oriented paid social • Hands-on ownership of meaningful budgets on Meta and TikTok for B2C, DTC, or e-commerce brands • Ideally, experience with a multi-brand portfolio • Healthcare, telehealth, or regulated category experience is a plus • Demonstrated ownership of the paid social creative process, including briefing and shipping high volumes of creative with in-house designers, agencies, freelancers, and creators • Experience scoping and quality-controlling outside creative work • Experience with organic social and community management, including moderation in sensitive topic areas • Strong analytical ability, including LTV analysis, marginal ROAS, incrementality, and disciplined test design • Command of GA4 and Conversions API • Strong creative judgment, including the ability to articulate why an ad works, write a hook that earns attention in the first second, and improve an editor's next cut through feedback • Builder mentality and bias toward velocity • Ability to own a 12-month channel strategy while remaining hands-on with same-day creative briefs

🏖️ Benefits

• Medical Insurance • Dental Insurance • Vision Insurance • Whole Life Benefits • Critical Illness Benefits • Accident Benefits • Short Term Disability Benefits • 401(k) • Paid Time Off • Paid Holidays • Maternity Benefits • Paternity Benefits • Bereavement Benefits • Competitive Pay • Flexible Schedule • Relaxed "Tech Focused" Environment