Senior Paid Search Specialist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $95k - $130k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Cardiff

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2004

💸 Finance

💳 Fintech

🤝 B2B

Finance • Fintech • B2B

Cardiff is a business finance provider that offers a range of lending products for small and medium-sized businesses. Cardiff provides business credit cards, business loans, equipment financing (including ability to finance both titled and non-titled transactions), lines of credit, merchant cash advances, and SBA loans, and targets industry verticals such as auto repair, construction/contracting, dental practices, excavation, landscaping, masonry, plumbing, restaurants, and trucking. The company positions itself as a partner for businesses needing payroll, new equipment, or other working capital needs.

📋 Description

• Own the Google Ads account end to end, including Search, Performance Max, Demand Gen, and YouTube structure, budgets, bid strategies, geo modifiers, and device modifiers • Run the keyword and search term program, including brand versus non-brand economics, competitor conquesting, negative keyword hygiene, and match type strategy • Own offline conversion imports from Salesforce into Google and optimize toward funded deals rather than applications • Diagnose and fix campaign attribution gaps • Develop asset groups, audience signals, search theme controls, and reporting for Performance Max • Own Microsoft Ads as a second channel, including account buildout, imports, budgets, bidding, and fund-rate measurement • Scale search spend against growth targets while protecting cost per MQL and fund rate • Evaluate and launch new search and intent-based platforms • Drive landing page strategy with the web team, including pre-filled ad landing pages, keyword-matched application experiences, and improved mobile application flows • Build a Spanish-language search program with parallel account structure, Spanish keyword research, matched landing pages, and performance targets across Texas, California, Florida, and Arizona • Partner with SEO to coordinate paid and organic search efforts • Produce weekly and monthly reporting on spend, cost per MQL, MQL rate, MQL-to-fund, and ROI • Complete a 90-day account audit, verify offline conversion imports, improve search-term hygiene, launch a Spanish-language pilot in at least two states, and recommend whether to build, hold, or fold Microsoft Ads

🎯 Requirements

• 3–5 years managing Google Ads directly, including hands-on Performance Max and large-scale Search accounts • Personally managed $500K to $1M+ a month in paid search spend, or a comparable annual figure • Demonstrated experience with offline conversion imports or an equivalent server-side conversion setup • Strong command of Google Ads Editor, scripts, or the API for bulk work • Comfortable defending decisions to pause campaigns that look profitable on last-click • Experience with Microsoft Ads (Bing) management is a significant advantage • Experience standing up a brand-new paid channel from zero to meaningful spend • Experience with a paid search program in a regulated or lending category • Familiarity with Google Analytics, GTM, and a warehouse-based reporting stack • Google Ads certification is acceptable but not required

🏖️ Benefits

• Annual performance bonus of up to 15% • Comprehensive health, vision, and dental insurance plans • 401(k) retirement savings program • Flexible vacation policy • Standard company holidays • Fully distributed workplace • Stipend funding for workspace essentials