Performance Marketing Manager, Emerging Products

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $138.6k - $192k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Upstart

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🚘 Automotive

💼 Consulting

🏥 Healthcare

Automotive • Consulting • Healthcare

Upstart is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. The company focuses on revolutionizing lending and credit risk evaluation by leveraging its AI marketplace, which allows for higher approval rates and lower loss rates for Upstart-powered banks and credit unions. Recently, Upstart has expanded its offerings to include automobile refinancing. With a mission to enable effortless credit based on true risk, Upstart is also known for its digital-first lending experience and holds a significant position in the financial services sector.

📋 Description

• Own and scale HELOC media buying across SEM, paid social, display, and emerging performance channels • Establish channel strategy, testing frameworks, and best practices for Upstart’s HELOC performance marketing engine • Drive incremental customer acquisition by optimizing bids, budgets, audiences, and creative against volume, CPA, and ROI targets • Design and run experimentation programs across keywords, audiences, creatives, and formats • Manage and forecast significant media budgets • Perform campaign setup, keyword and audience management, bidding, budgeting, creative testing, and landing page optimization • Partner with Product Marketing, Analytics, Creative, and the HELOC General Manager to launch campaigns and test messaging, targeting, and channel mix

🎯 Requirements

• 5+ years of experience in performance marketing or digital media buying, with a strong focus on SEM and additional experience across paid social and/or display • Proven track record of owning large-scale acquisition programs, managing significant monthly budgets, and driving measurable growth against CPA, ROI, and volume targets • Deep hands-on expertise in paid search, including keyword strategy, bid management, ad copy testing, and landing page optimization • Strong analytical skills, including interpreting performance data, designing experiments, and making data-driven decisions • Ability to thrive in a fast-paced, high-growth environment • Preferred: Experience in regulated or longer-consideration-cycle verticals such as financial services, fintech, lending, insurance, or marketplaces • Preferred: Experience launching and scaling new channels or products from zero to one • Preferred: Experience partnering with product and engineering teams to improve landing pages, funnels, and on-site conversion • Must be able to work in US East/West Coast time zones

🏖️ Benefits

• Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly • 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually • Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible US employees • Comprehensive medical, dental, vision, and wellness coverage/resources • Supplemental health coverage for Canada • Health Savings Account contributions for eligible US plans • Life insurance and disability coverage • Paid time off, sick leave, and company holidays • Paid family and parental leave • Family-centered fertility, parenthood, and caregiving benefits • Employee Assistance Program offering mental health support and life-centered resources • Financial planning tools and financial concierge service for US employees • Annual wellness allowance • Annual productivity allowance for relevant tools and resources • Team events, all-company updates, and employee resource groups • Catered lunches and stocked micro-kitchens at offices