Senior Channel Specialist – Paid Search

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $80k - $90k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 2%

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Logo of ISC (Integrated Specialty Coverages, LLC)

ISC (Integrated Specialty Coverages, LLC)

201 - 500 employees

🏗️ Construction

🏨 Hospitality

📦 Logistics

Construction • Hospitality • Logistics

ISC (Integrated Specialty Coverages, LLC) is a dynamic company specializing in providing a wide range of insurance programs tailored to various industries. Their offerings include general liability, excess liability, and professional liability insurance for sectors such as construction, hospitality, marine, trucking, entertainment, and more. ISC is known for its innovative use of AI underwriting to enhance the speed and efficiency of insurance distribution, offering competitive rates and comprehensive coverage through a fully digital platform. The company has been recognized for its excellence and awarded for its achievements in the insurance sector.

📋 Description

• Execute day-to-day paid search campaign management across Google Ads and Microsoft Ads for all active ISC retail brands • Build campaigns, traffic ad copy, adjust bids, maintain keywords, manage negative keywords, and monitor quality scores • Monitor daily campaign performance and flag anomalies in conversion rates, impression/click share trends, CPL, and partner attribution • Escalate data integrity issues to Marketing Analytics/Operations leadership • Coordinate ad copy and landing page testing and report findings and insights • Reconcile monthly affiliate vendor billing across active partners • Maintain accurate budget tracking and surface material pacing variances to the Channel Manager and Finance • Ensure UTM parameter governance, pixel tagging accuracy, and affiliate tracking integrity • Identify and help resolve attribution discrepancies • Support weekly performance summaries, monthly channel reports, and competitive intelligence research across paid search and affiliate

🎯 Requirements

• 2–4 years of hands-on performance marketing experience, with direct execution experience in paid search (Google Ads + Bing required) • Practical experience managing paid search campaigns, including keyword builds, ad copy trafficking, match type management, and bid adjustments • Familiarity with value-based bidding strategies (target ROAS, target CPA) preferred • Strong attention to detail and organizational skills; ability to manage high task volume across multiple brands while maintaining execution accuracy and SLA adherence • Proficient in Google Ads UI, SA360 Microsoft Ads UI, and Google Analytics 4 or comparable analytics tools • Experience with Looker or similar BI dashboards preferred • Solid understanding of UTM parameters, conversion tracking concepts, and pixel-based attribution • Comfortable identifying and escalating tracking discrepancies • Collaborative team player who communicates proactively, takes direction well, and brings initiative in surfacing performance issues • Must be legally authorized to work in the United States

🏖️ Benefits

• Bonus pay • Employee Ownership Program • Professional development opportunities • Owner Referral Program • Work from home reimbursement for remote/hybrid roles • Canary emergency financial assistance program • Comprehensive medical, dental, vision insurance • Life/AD&D Insurance • Confidential Employee Assistance Program • Health Savings Account with company contribution • Short-term disability • Voluntary supplemental accident, critical illness, and hospital insurance • Employee discounts • 401(k) Plan with company match contribution • Addition Wealth Financial Wellness Program • Various Time Off Programs • 11 company paid holidays

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