
2 - 10 employees
🛍️ eCommerce
🍽️ Food & Beverage
🛒 Retail
eCommerce • Food & Beverage • Retail
Whiskey Library is an online retail brand that sells curated bourbon and whiskey products, including Bourbon Mystery Boxes and individual bottles organized by style, price, and brand. The company buys bottles directly from craft distilleries (avoiding third-party markups and resellers), curates and guarantees value in each mystery box, and ships to customers. The website emphasizes consumer-focused eCommerce features (product categories, price ranges, brand pages, quizzes to choose products, and free-shipping thresholds) and targets bourbon enthusiasts.
🔥 14 hours ago
🇺🇸 United States – Remote
💵 $28 - $40 / hour
⏰ Full Time
🟠 Senior
📈 Performance Marketing
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2 - 10 employees
🛍️ eCommerce
🍽️ Food & Beverage
🛒 Retail
eCommerce • Food & Beverage • Retail
Whiskey Library is an online retail brand that sells curated bourbon and whiskey products, including Bourbon Mystery Boxes and individual bottles organized by style, price, and brand. The company buys bottles directly from craft distilleries (avoiding third-party markups and resellers), curates and guarantees value in each mystery box, and ships to customers. The website emphasizes consumer-focused eCommerce features (product categories, price ranges, brand pages, quizzes to choose products, and free-shipping thresholds) and targets bourbon enthusiasts.
• Study customer reviews, search queries, objections and competing offers to develop persuasive ideas • Develop brand-aligned messaging and write and refine ad copy • Bring creative and landing-page concepts to the team • Own a prioritised testing plan, define hypotheses and success measures, run A/B tests, assess evidence and plan follow-up experiments • Execute Google Ads strategy across Search, Shopping, Performance Max and other suitable formats • Manage campaign structure, bidding and budgets • Maintain conversion tracking, Merchant Center and product feeds, coordinating fixes with the team • Assess acquisition cost, order value, gross profit and customer lifetime value • Separate branded and non-branded activity, subscriptions and retail in analysis • Share findings with the wider marketing team and turn insights into new tests • Make routine account decisions independently • Agree budget increases, offer changes and major strategy shifts with the CMO • Complete a paid account diagnosis and propose a focused messaging test if shortlisted
• Deep Google Ads expertise • Proven ecommerce Google Ads execution • Practical knowledge of Merchant Center, product feeds, conversion tracking, Google Analytics and attribution • Commercial judgment about profitable customer growth, with examples of personally produced results • Strong marketing judgment and writing ability • Curiosity demonstrated through work • Repeatable testing method and experience developing and running experiments • Strong written English • Independent follow-through and collaborative approach • Ability to work primarily during US Eastern business hours initially • Experience with subscription businesses, alcohol ecommerce or scaling accounts into six figures of monthly spend is helpful • CV or LinkedIn profile required • Brief example of a personally developed and executed marketing experiment for an e-commerce Google account required
• Quarterly performance bonuses • Direct access to the CMO • Support from creative and design teams • Paid account diagnosis for shortlisted candidates
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