Senior Director, Demand Generation

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $180k - $215k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Pacvue

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Pacvue is a commerce acceleration platform that helps businesses optimize their online retail strategies across over 90 marketplaces. It offers a suite of advertising, sales, analytics, and intelligence solutions designed to elevate business performance. Pacvue's platform includes tools for digital shelf optimization, advertising automation, reporting, ecommerce sales management, and retail media management. With AI-powered recommendations, it enables companies to manage variables like pricing, promotion, and ad strategy effectively. Pacvue serves brands and agencies by providing insights for advertising, centralized data management, and campaign automation to drive market share and sales growth. Major brands like Duracell, Bissell, and Nestlé Purina leverage Pacvue's platform to boost their advertising performance on platforms such as Amazon and Walmart, achieving significant increases in sales and return on ad spend. The company empowers its clients with real-time insights, dynamic reporting, and strategic automation to streamline advertising campaigns and optimize bid strategies efficiently. It focuses on delivering comprehensive retail media incrementality and commerce management tools integrated into a single solution.

📋 Description

• Own the global demand generation function for Pacvue’s enterprise business and report to the SVP of Marketing • Set and own global demand generation strategy, including budgeting, forecasting, and reporting against pipeline and revenue targets • Establish global campaign frameworks, performance standards, channel playbooks, and measurement methodology • Partner with regional marketing leaders to ensure global campaigns achieve regional market fit and sales alignment • Own paid strategy across search, social, display, and content syndication, including Google Ads, Meta, and LinkedIn • Own lifecycle strategy across email, nurture, and in-product touchpoints • Partner with Product Marketing, Content, and Events to create coherent converting campaigns • Align demand generation goals with Sales leadership and own the lead-to-opportunity handoff • Identify, negotiate, and scale co-marketing partnerships with retailers, technology partners, agencies, and industry media • Own the paid referral program, including recruitment, incentives, enablement, tracking, payouts, and reporting • Partner with Sales, Legal, and Finance on agreements, referral terms, deal registration, and attribution • Lead through managers and develop demand generation leaders • Measure demand performance and ROI and report funnel health across regions • Drive continuous testing across channels, audiences, creative, and landing-page conversion

🎯 Requirements

• 12+ years of marketing experience with deep specialization in B2B demand generation or growth • Senior leadership responsibility for a global or multi-region functional area • Proven experience leading demand generation teams through a layer of managers • Demonstrated ownership of a demand budget and pipeline target across multiple channels • Deep, hands-on performance marketing background with significant paid budgets across Google Ads, LinkedIn, and Bing • Strong lifecycle and nurture expertise, with working command of marketing automation and Salesforce CRM • Experience building co-marketing, channel, affiliate, or referral programs, including structuring incentives and negotiating agreements • Strong analytical skills with fluency in funnel math and attribution • Experience working in matrix organizations and aligning with regional counterparts • Strong expertise in B2B marketing; experience in SaaS, eCommerce, retail media, or commerce advertising preferred • Experience in a scale-up environment • Ability to work effectively in a fast-paced, results-driven environment • Ability to challenge the status quo and test new, bold ideas

🏖️ Benefits

• Flexible Paid Time Off • Paid Holidays and Floating Holidays • Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance • 401k with Employer Match • Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization • Paid Parental Leave • Company-subsidized membership to Wellhub and Peloton • Fertility and family-building information platform through Carrot • Additional annual bonus compensation through one of Pacvue’s incentive plans