Integrated Campaign Manager – Higher Education

🕒 September 11

🇺🇸 United States – Remote

💵 $110k - $115k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Panopto

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2007

☁️ SaaS

📚 Education

🏢 Enterprise

💰 Private Equity Round on 2021-04

SaaS • Education • Enterprise

Panopto is an AI-powered platform designed to simplify the use of video for capturing, managing, and sharing information across organizations. It provides tools for creating, curating, and searching a library of video-based knowledge assets, making learning and training more accessible and impactful. With features like lecture capture, virtual training, and video management, Panopto serves industries such as higher education, corporate training, and more. The platform integrates AI-powered tools to enhance accessibility, engagement analytics, and knowledge discovery, supporting institutions to adapt to flexible and scalable learning and working environments.

📋 Description

• Own annual and quarterly campaign planning for the Higher Education vertical • Align campaign priorities to new-logo, renewal, and expansion goals • Map buyer evaluation paths and identify gaps in messaging, content, and offers • Translate competitive dynamics, procurement considerations, and Higher Education buying patterns into campaign narratives, timing, and messaging • Develop audience and messaging plans by buyer role with Product Marketing • Plan, launch, optimize, and report on integrated email, webinar, paid media, and digital campaigns • Write and edit campaign copy for email programs, landing pages, webinar promotions, and related assets • Build and manage campaigns in HubSpot or comparable marketing automation platforms, including segmentation, workflows, and reporting • Coordinate with paid media agency partners on campaign themes, targeting, and performance reviews • Align campaign timing and messaging with SDR outbound sequencing and connect engagement to qualified pipeline • Partner with Events on conferences, field events, and webinar programs • Partner with Marketing Operations on lead flow, scoring, attribution, and measurement • Represent Higher Education campaign strategy and performance in planning sessions and quarterly business reviews • Adapt strategy and messaging for regional buying cycles and procurement norms with the EMEA/APAC Campaign Manager • Own the campaign scorecard, including sourced and influenced pipeline, MQL-to-SQO conversion, win-rate impact, and channel efficiency • Use generative AI tools for account and persona research, campaign drafting, and synthesis of SDR and win/loss insights • Define success measures before launch and recommend changes based on funnel performance

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent years of experience • 5+ years in campaign or demand generation roles at a B2B SaaS company, with direct ownership of a market segment or vertical • Experience running multi-channel campaigns end to end: strategy, copy, execution, reporting • Hands-on experience with HubSpot or a comparable marketing automation platform • Experience with Salesforce or a comparable CRM • Experience tracking campaign performance against pipeline and revenue metrics • Experience presenting campaign performance data to stakeholders outside marketing • Strong project management skills • Hands-on experience using AI tools for research, drafting, or workflow automation, with a specific example to discuss • Experience marketing to higher education or another committee-driven, cycle-bound buying market • Experience running campaigns against an entrenched incumbent • Familiarity with LMS ecosystems such as Canvas, Blackboard, and Moodle

🏖️ Benefits

• Bonus eligibility • Health insurance • Flexible spending accounts • Retirement savings plans • Life and disability insurance programs • Paid and unpaid time away from work • Remote work eligibility • Flexible or remote-friendly work arrangements • Reasonable accommodation for applicants with disabilities