Senior Paid Media Associate

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $80k - $116k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

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👻 Ghost score 1%

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Logo of SeatGeek

SeatGeek

501 - 1000 employees

Founded 2009

🛍️ eCommerce

⚽ Sports

💰 $238M Series E on 2022-08

eCommerce • Entertainment • Sports

SeatGeek is a mobile-focused ticket platform that allows users to buy and sell tickets for live events such as sports, concerts, and theater performances. With an easy-to-use interface, SeatGeek integrates event listings, ticket purchasing, and resale in one place. The platform enhances the user's experience by offering personalized recommendations and insights into event trends. Furthermore, SeatGeek provides a comprehensive array of listings for major sports, music, and entertainment events, positioning itself as a go-to source for fans seeking tickets. The company's operations and offerings emphasize a seamless experience in accessing and enjoying live entertainment.

📋 Description

• Help develop SeatGeek’s paid media strategy across video, audio, Display, YouTube, and emerging channels • Evaluate channels, partners, networks, and inventory types within the broader media mix • Test new channels, formats, publishers, and inventory to uncover scalable growth opportunities • Support day-to-day campaign management from planning through launch and reporting • Partner with agencies and media vendors on recommendations, campaign setup, and timely delivery • Review assumptions around audiences, budgets, reach/frequency, inventory, and measurement • Monitor campaign delivery and performance and identify in-flight optimization opportunities • Manage select campaigns directly in buying platforms, including setup, targeting, pacing, optimization, and reporting • Maintain budget trackers and support media invoicing and reconciliation • Build and execute a testing roadmap covering channel effectiveness, audiences, creative, and frequency • Partner with analytics teams on incrementality testing, attribution, and other measurement approaches • Apply learnings to improve media strategy and investment decisions • Maintain monthly and ad hoc reporting • Collaborate with Creative, Analytics, and marketing teams on paid media planning, execution, and measurement • Build relationships with agency, platform, publisher, and measurement partners

🎯 Requirements

• Bachelor's degree and 4+ years of experience in media planning, buying, performance marketing, integrated marketing, or a related field • Hands-on experience with at least two of the following channels: DRTV, CTV, Audio, Display, Online Video, or other paid media formats • Strong understanding of media planning fundamentals, including audience strategy, reach and frequency, flighting, inventory, and budget allocation • Experience working with media agencies and/or directly with publishers • Strong analytical skills and an interest in sophisticated measurement approaches, particularly incrementality • A performance-oriented mindset and ability to use data to make recommendations about where and how to invest • Ability to manage multiple campaigns, partners, timelines, and priorities simultaneously • Strong written and verbal communication skills and comfortable working with a range of stakeholders • A proactive and curious approach; you’re excited to dig into how media works, challenge assumptions, and identify opportunities to improve performance

🏖️ Benefits

• Discretionary annual bonus • Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely • A WFH stipend to support your home office setup • Unlimited PTO • Up to 16 weeks of fully-paid family leave • 401(k) matching • Student loan matching program • Health, vision, dental, and life insurance • Up to $25k towards family building, reproductive health services and Gender-affirming care • $500 per year for wellness expenses • Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical • $360 per quarter to spend on tickets to live events • Annual subscription to Spotify, Apple Music, or Amazon music

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