Media Buyer – Paid Media, Non-Amazon Channels

Job not on LinkedIn

🕒 August 6

🏈 Ohio – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

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👻 Ghost score 38%

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Logo of Triquetra

Triquetra

1 - 10 employees

Founded 2017

⚽ Sports

👥 B2C

Sports • B2C

Triquetra is a Miami Beach–based water sports operator offering recreational activities and rentals such as jet ski, surfing, parasailing and windsurfing, with online reservation and package options. The company markets itself as professional, friendly, trusted and affordable, providing tours and couple packages, customer testimonials, and contact/reservation information for visitors and tourists.

📋 Description

• Partner with the Shopify lead to set channel- and product-level spend thresholds. • Allocate spend across non-Amazon channels within approved budgets and profitability guardrails. • Evaluate new platforms, recommend tests, define success and discontinuation criteria, and report results. • Build, launch, and manage campaigns end to end. • Manage audiences, bidding, budgets, placements, and creative rotation daily. • Identify performance issues such as frequency, saturation, creative fatigue, and rising CPAs. • Hold campaigns to product-level CPA guardrails and manage to MER, ROAS, and 3-month LTV:CAC. • Maintain a continuous creative testing pipeline and translate results into creative direction. • Coordinate paid media with Creator Commerce, including creator amplification and partnership ads. • Account for cross-channel spillover driving Amazon and Shopify sales. • Apply platform-specific best practices and monitor changes affecting tracking, targeting, and account health. • Manage platform representative relationships and evaluate betas and new ad products. • Assess emerging platforms and distinguish real opportunity from noise. • Maintain reporting that feeds the Marketing P&L. • Present monthly channel performance, including spend, return, scaling decisions, cuts, and rationale. • Deliver analysis with recommendations and escalate risks and misses early. • Own and document the in-house buying process, including budget cadence, testing protocol, guardrails, and reporting. • Build tracking that enables spend to scale without losing efficiency control.

🎯 Requirements

• Three or more years buying and managing paid media, in-house or agency, with direct budget ownership. • Three or more years of hands-on Meta and Google buying, with working knowledge of TikTok Ads. • Demonstrated experience scaling direct-to-consumer e-commerce spend profitably against CPA, ROAS, and MER targets. • Working command of contribution margin, CAC, LTV:CAC, and first-order unit economics. • Demonstrated testing discipline and timely decisions on whether to cut, optimize, or scale. • Effective written and verbal communication, including the ability to give creative direction grounded in performance data. • Experience in supplements, CPG, health and wellness, or another regulated consumer product category. • Experience launching newer channels (Reddit, Pinterest, X) from an initial build. • Familiarity with subscription and retention economics. • Experience with creator, affiliate, or influencer programs and their attribution models. • Experience standing up an in-house buying function previously run by an agency.

🏖️ Benefits

• Remote work arrangement • Full-time employment

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