Paid Search Manager – B2B

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Directly manage search engine marketing campaigns across Google Ads and Microsoft Ads, making daily optimizations and updates • Oversee all account activity for a complex and diverse portfolio of clients • Develop campaign strategies for assigned clients • Serve as a strategic partner to enterprise B2B clients by leading paid search strategy, performance optimization, and business planning • Develop campaign architecture, optimization plans, testing roadmaps, and operational improvements • Manage paid search account structures across Google Ads, Microsoft Ads, SA360, and other relevant platforms • Drive strategic planning, forecasting, budget management, testing initiatives, and performance optimization • Translate campaign performance and business insights into actionable recommendations for client stakeholders • Partner with Client Strategy, Analytics, Creative, SEO, and other channel teams on integrated marketing strategies • Identify opportunities for automation, operational efficiencies, audience expansion, and performance innovation • Maintain campaign health through proactive monitoring, QA processes, and optimization best practices • Participate in client meetings, performance reviews, and presentations while building client relationships • Stay current on search platform updates, AI-driven search innovations, automation capabilities, and industry best practices

🎯 Requirements

• 1.5–3 years of experience managing paid search campaigns within an agency environment • Experience supporting B2B paid search programs across enterprise or mid-market clients preferred • Experience managing campaigns across Google Ads and Microsoft Ads; familiarity with SA360 is a plus • Working knowledge of campaign structure, audience targeting, bidding strategies, automation, and conversion optimization • Strong analytical skills with experience using GA4 and reporting platforms • Experience interpreting campaign data and communicating recommendations to internal stakeholders and clients • Strong verbal and written communication skills with client-facing experience • Excellent organizational skills and ability to manage multiple priorities across several client accounts • Ability to collaborate effectively within cross-functional teams in a fast-paced agency environment • Working knowledge of Google Workspace and Microsoft Excel, including pivot tables and XLOOKUP/VLOOKUP • Experience with Salesforce, HubSpot, or other CRM integrations for lead generation measurement preferred • Experience managing offline conversion tracking and lead quality optimization • Familiarity with first-party audience strategies, CRM integrations, and advanced attribution methodologies • Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!