Content and Social Media Manager

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True Footage

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏠 Real Estate

☁️ SaaS

Real Estate • SaaS

True Footage is a valuation and technology company that provides professional real estate appraisal services and SaaS tools for appraisers, lenders, AMCs, builders, and private clients. Their products—TrueTracts, Spark, and Synapse—offer data-driven market analysis, adjustment support, and workflow integrations to speed report production, improve compliance, and deliver defensible, math-backed valuation reports.

📋 Description

• Own the entire process from planning to creation to publishing across Instagram, LinkedIn, TikTok, and other relevant platforms. • Develop original content — including writing briefs, crafting a strong hook, and translating trends into content that fits our brand — using data to inform what comes next. • Build and manage vendor relationships, comfortably coordinating designers, creators, and writers against deadlines. • Create, plan, and manage the content calendar and posting schedule across all platforms. • Respond to comments and DMs, handling public feedback and day-to-day community management. • Bring a strong, smart, and humorous voice to every platform, adapting tone to each channel while staying true to brand identity. • Stay current on platform trends and nuances, tailoring content and strategy to what works best on each one. • Collaborate with the Senior Marketing Manager on messaging, campaigns, and brand voice consistency. • Understand real estate market trends by digesting data from our proprietary tool, TrueTracts, to keep content relevant and informed. • Write, edit, and publish blog content on a regular cadence, from home-selling guides to market and industry insights. • Maintain an editorial calendar that aligns blog topics with social promotion and campaigns. • Optimize blog posts for SEO, including keywords, meta descriptions, and internal linking. • Repurpose blog content into social posts and vice versa, so the two channels reinforce each other. • Track and report on performance across social channels and web traffic, mining data for insights to improve week over week.

🎯 Requirements

• 5+ years managing content for a brand or company (real estate/proptech experience a plus). • Strong writing skills for long-form content (tech writing experience a plus), in addition to social copy. • Familiarity with AI tools to expedite content without jeopardizing quality. • Visual/design sense (Canva, Adobe, or similar). • Comfortable with analytics tools and reporting on performance. • Experience handling public comments/reviews professionally. • Self-starter who can work independently in a remote environment.