Senior Paid Media Manager

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🔥 9 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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True North

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1988

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

True North is a healthcare-focused marketing agency and strategic partner that delivers integrated brand, digital, and measurement services to health systems, specialty practices, and other healthcare organizations. With over 30 years of exclusive healthcare experience, True North offers HIPAA-compliant omni-channel marketing, patient acquisition, provider and health insurance marketing, creative and content production, SEO/SEM, traditional media (including direct mail), and a proprietary measurement platform (Compass) that turns fragmented data into actionable performance insights. The firm combines brand strategy and performance marketing to align marketing investment with measurable business outcomes for enterprise healthcare clients.

📋 Description

• Own the overall paid media strategy across assigned healthcare accounts • Recommend channel mix, budget allocations, and targeting frameworks tailored to client goals • Monitor portfolio coverage across healthcare service lines • Identify performance gaps and rebalance the media mix • Monitor macro performance trends and direct Paid Media Managers to maintain efficiency and hit CPA targets • Serve as final pre-launch reviewer for campaign builds, naming conventions, and account standards • Conduct monthly account check-ins and review optimization logs • Lead quarterly testing roadmaps, including hypotheses, test sequencing, and decision criteria • Analyze search patterns and creative performance to identify opportunities and systemic trends • Translate campaign data into executive narratives, trends, wins/losses, and recommendations • Act as final escalation point for performance anomalies, tracking issues, and landing page friction • Partner with account teams and mentor Paid Media Managers and Specialists

🎯 Requirements

• 8+ years of paid media management experience • At least 3 years navigating the healthcare marketing landscape and regulatory considerations • Hands-on mastery of Google Ads, including Search, Display, and YouTube • Hands-on mastery of Meta, Microsoft Ads, and DSPs • Deep understanding of attribution and conversion tracking • Proven experience building media mix plans and managing high-level budget allocations • Experience maintaining QA standards across multi-channel portfolios • Experience advising and mentoring Paid Media Managers and Specialists • Ability to analyze trends across ad platform tools, GA4, and Looker Studio • Strong decision-making skills and experience resolving complex performance issues • Strong understanding of A/B testing methodologies and optimization techniques • Excellent communication, presentation, and interpersonal skills • Ability to work independently and collaboratively in a fast-paced remote agency environment

🏖️ Benefits

• 100% remote work environment • Medical • Dental • Vision • Unlimited PTO and Sick time • 401(k) • Paid Parental Leave • Opportunities to learn, grow, and lead • Innovative environment with exposure to industry trends and emerging media platforms • Collaborative culture • Impactful work influencing client success and access to care