Senior Manager, Messaging Channels – Deliverability

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TrueML

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

TrueML is a leading company in the fintech sector, known for its innovative solutions that prioritize customer experience in the financial services industry. The company, along with its family of companies like TrueAccord, focuses on developing intelligent, digital-first communication platforms and products that revolutionize the consumer experience in financial health management. TrueML leverages the expertise of a dynamic team of data scientists, financial services experts, and customer experience specialists to create technology that addresses roadblocks to consumers' financial well-being, ensuring inclusivity and accessibility in financial systems. Founded in 2013 by Ohad Samet, TrueML continues to disrupt traditional financial services by making them more consumer-friendly and effective.

📋 Description

• Own the Delivery Engine: Lead the end-to-end operational strategy to monitor, analyze, and maximize daily performance KPIs across email, SMS, and digital messaging channels. • Scale Next-Gen Channels: Drive the business strategy, carrier approval processes, and vendor coordination required to pioneer the rollout of RCS (Rich Communication Services) and other emerging message verticals. • Orchestrate a Complex Vendor Footprint: Manage accountability, tier pricing optimizations, and contract renewals across our extensive vendor network. • Govern Channel P&L: Partner closely with Finance leadership to track operational expenses and monitor unit economics. • Establish the Source of Truth: Audit and resolve cross-functional data discrepancies across reporting systems. • Protect Compliance Boundaries: Implement comprehensive governance frameworks to proactively manage risks associated with SMS carrier requirements, TCPA regulations, and anti-spam legislation. • Advocate for the Platform: Interface confidently with enterprise clients during deep-dive audits, translating technical deliverability metrics into clear business value. • De-Risk and Automate: Collaborate with Product and Engineering teams to map out system dependencies and replace manual operational bottlenecks with scalable, automated workflows.

🎯 Requirements

• 7+ years of professional experience in data-driven channel operations, lifecycle marketing operations, or deliverability strategy. • 5+ years of direct people management experience with a track record of coaching, scaling, and developing high-performing operational talent. • In-depth, strategic understanding of backend ESP health, inboxing parameters, IP warming strategies, and deliverability principles. • Firm grasp of core communication protocols (SPF, DKIM, DMARC) and strict industry compliance requirements like TCPA and 10DLC. • Highly proficient in leveraging business intelligence platforms (such as Looker and SQL) to trace channel health, pull trends, and uncover hidden performance gaps. • Highly comfortable collaborating alongside technical infrastructure teams and understand code-adjacent concepts (APIs, GitHub). • Effective at leading internal technical deep-dives and translating complex deliverability metrics into a high-level business narrative.

🏖️ Benefits

• Flexible vacation • Medical/dental/vision insurance • Traditional/Roth retirement savings options • Company-paid disability and life insurance • Flexible Spending Account & Limited FSA • Family-friendly parental leave, volunteer and voting time off • On-demand wellness platform access for you and 5 friends and family • PerkSpot discount program for 900+ merchants nationwide