Digital Marketing Specialist

🔥 2 hours ago

🦀 Maryland, Pennsylvania, +2 more states – Remote

🦀 Maryland – Remote 🔔 Pennsylvania – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🌐 Digital Marketing

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Trulieve

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2016

👥 B2C

⚕️ Healthcare Insurance

💊 Pharmaceuticals

B2C • Healthcare Insurance • Pharmaceuticals

Trulieve is a fast expanding cannabis organization dedicated to helping patients regain their quality of life through medicinal and recreational marijuana. The company prides itself on diversity, social responsibility, and innovation within the cannabis industry, and offers various career opportunities across corporate, production, and retail sectors.

📋 Description

• Execute daily customer-facing communications through the Customer Data Platform (CDP), including email and SMS campaigns. • Manage CRM audience segmentation by leveraging behavioral, demographic, and psychographic data to ensure precise targeting across markets. • Produce weekly reporting on CRM and marketing campaign performance, highlighting key insights and trends. • Collaborate with cross ‑ functional teams to develop CRM communication strategies for email and SMS channels. • Write compelling copy for subject lines, preview text, and SMS messages, aligned with brand voice and campaign objectives. • Monitor and analyze campaign results to identify performance wins, optimization opportunities, and gaps in strategy. • Build, implement, and maintain CRM automations and workflows to support lifecycle marketing and enhance customer

🎯 Requirements

• 2-3+ years of relevant experience in email and SMS, particularly in CPG, B2C e-Commerce & retail based businesses. • Proficiency with an enterprise-level ESP (Experience with SendGrid or, Klaviyo, is a plus). • Experience in creating, updating workflows, working with dynamic templates, and creating segments. • Experience in a CRM or CDP • A basic understanding of HTML, CSS, and responsive design. • Experience in email reporting, with the ability to identify trends and translate data into actionable business insights. • Project management skills (experience with Monday.com is a plus). • The ability to multi-task and work collaboratively in a fast-paced environment.

🏖️ Benefits

• A comprehensive benefits package including paid time off