Marketing Specialist

🔥 0 minutes ago

🐊 Florida, Virginia, +1 more states – Remote

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⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

👻 Ghost score 11%

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Logo of Trulieve

Trulieve

5001 - 10000 employees

Founded 2016

🏥 Healthcare

🍽️ Food & Beverage

⚕️ Healthcare Insurance

Healthcare • Food & Beverage • Healthcare Insurance

Trulieve is a fast expanding cannabis organization dedicated to helping patients regain their quality of life through medicinal and recreational marijuana. The company prides itself on diversity, social responsibility, and innovation within the cannabis industry, and offers various career opportunities across corporate, production, and retail sectors.

📋 Description

• Conduct ongoing competitive landscape analysis covering pricing, promotions, product assortment, and marketing tactics • Develop and maintain weekly/monthly competitive reports with actionable recommendations • Translate competitive intelligence into strategic considerations for promotions and campaigns • Evaluate promotional effectiveness, including lift, ROI, customer engagement, and traffic-driving metrics • Support post-campaign reporting and identify optimization opportunities • Maintain reporting frameworks and dashboards tracking key initiatives • Communicate insights to marketing, retail, and leadership stakeholders • Serve as day-to-day contact for selected third-party brand partners • Coordinate joint marketing initiatives, product launches, brand activations, and promotional support • Track and report brand partner performance, promotional participation, and ROI • Monitor customer sentiment across surveys, reviews, and feedback channels • Analyze customer feedback trends and identify marketing and in-store experience improvements • Support customer insight reporting and elevate insights affecting promotions, products, or messaging • Support execution of promotional calendars and marketing initiatives • Coordinate with Retail, Digital, Creative, Brand, and Operations teams • Organize campaign assets, timelines, and deliverables • Support marketing activations, events, and key business moments • Maintain documentation of reports, insights, and campaign performance • Manage multiple projects while meeting deadlines • Ensure compliance with company policies, procedures, and regulatory requirements • Represent the Trulieve brand professionally and positively

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field required • 2–4 years of experience in marketing, analytics, or related field • Strong analytical mindset with experience interpreting data and translating insights into recommendations • Experience working with performance metrics, dashboards, or reporting tools • Ability to manage multiple priorities in a fast-paced, deadline-driven environment • Strong organizational and project management skills • Effective communicator with the ability to present insights clearly and concisely • Ability to work cross-functionally across departments • High attention to detail and commitment to accuracy • Proficiency in Microsoft Office (Excel, PowerPoint, Word) • Must be at least 21 years of age • Must possess a valid driver’s license and a clear driving record • Must be able to pass all required background checks and screenings • Ability to work flexible hours, including occasional evenings, weekends, and holidays • Must be able to lift, carry, push, or pull at least 25 lbs. for specified distances and heights • Ability to work seated/standing for extended periods and perform climbing, kneeling, crouching, reaching, and frequent hand movements • Visual acuity sufficient for computer work and visual inspection • Ability to communicate verbally at conversation levels

🏖️ Benefits

• Comprehensive benefits package including paid time off • Flexible hours • Equal employment opportunities and protection from discrimination and harassment

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