Demand Generation Marketing Manager

🕒 September 29

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 18%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 46 days.
• No salary listed.

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Trustero

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📋 Compliance

🤖 Artificial Intelligence

💰 $8M Seed Round on 2022-03

Consulting • Compliance • Artificial Intelligence

Trustero is a software development company that aims to be the trust clearing house for SaaS businesses, transforming the traditional approach to compliance by leveraging modern data and AI techniques. Instead of relying on traditional consultancy for governance, risk, and compliance (GRC), Trustero offers innovative solutions that enhance compliance processes.

📋 Description

• Build the demand generation engine that brings the right buyers to Trustero • Plan and run multi-channel digital campaigns across paid search, LinkedIn, email, content syndication and retargeting • Build and run the webinar program • Choose, plan and staff industry events, conferences and field events • Set up lead scoring, routing and follow-up standards so the BDR/SDR team reaches every lead with context and speed • Create outreach sequences and talk tracks for each campaign and event with the BDR/SDR team • Manage the marketing technology stack, including CRM, marketing automation, sales engagement and intent data • Define MQLs with sales • Build funnel dashboards and report on pipeline and cost per opportunity by program • Own the program budget and move spend to what drives pipeline and revenue

🎯 Requirements

• Bachelor of Arts degree or equivalent education • 5+ years in B2B demand generation, including 3+ years at a B2B SaaS company • Track record of building pipeline, with results you can walk us through • Hands-on experience with paid digital, email nurture, webinars and in-person events • Experience building lead scoring, routing and handoff processes with a BDR/SDR team • Working skill in a CRM and marketing automation platform, such as Salesforce, HubSpot or Marketo • Comfort with data: you build your own reports and understand attribution • Clear writing and strong collaboration with sales, product marketing and leadership • Experience marketing to security, risk, compliance, GRC or IT buyers • Account-based marketing and intent data tools, such as 6sense, Demandbase or Bombora • Sales engagement platforms, such as Outreach, Salesloft or Apollo • Early-stage startup experience building a program from scratch

🏖️ Benefits

• Competitive salary • Bonus tied to pipeline • Equity • A real budget and the room to build the demand gen program your way • Direct impact on company growth, working closely with sales and leadership

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