Associate Director, Paid Search, B2B

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $100k - $115k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Own paid search strategy and performance across a portfolio of 3–5 B2B accounts, including forecasting, budget planning, testing roadmaps, and quarterly points of view • Lead campaign architecture and ongoing optimization across Google Ads, Microsoft Ads, and SA360, including bidding strategy, audience layering, and automation • Design measurement strategies connecting paid search investment to pipeline through offline conversion imports, CRM feedback loops, and lead quality scoring • Use performance and measurement insights to identify opportunities and advise clients on lead quality • Translate performance data and strategic insights into actionable recommendations for senior client stakeholders • Maintain account quality through proactive QA, account health reviews, and team quality standards • Mentor and coach junior team members • Partner with Client Strategy, Analytics, and Creative to integrate paid search with broader client and business strategy

🎯 Requirements

• 6+ years in paid search, with at least 3 running B2B programs where lead quality and pipeline were the accountability, not MQL volume • Direct experience with B2B measurement infrastructure: Salesforce or HubSpot integration, offline conversion imports, lead scoring, and multi-touch or incrementality frameworks • Depth in Google Ads and Microsoft Ads at the architecture level • Experience with SaaS, fintech, HR/payroll, or similarly considered-purchase B2B categories • Strong analytical instincts and fluency in GA4 plus at least one enterprise analytics or BI platform • Ability to hold a point of view with a senior client who disagrees, and to change it when the data says you should • Comfort operating with ambiguity and competing priorities across multiple accounts • Agency experience, or experience managing an agency • Familiarity with ABM and intent data platforms such as 6sense or Demandbase • Experience mentoring or formally managing paid search talent • This position is not eligible for immigration sponsorship

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits