Senior PPC Media Specialist

Job not on LinkedIn

🔥 1 minute ago

🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 15%

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Infragistics

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1989

☁️ SaaS

🏢 Enterprise

⚡ Productivity

SaaS • Enterprise • Productivity

Infragistics is a company that provides a comprehensive UX/UI toolkit for building high performance, modern web, mobile, and desktop applications. Their products include a wide range of UI components libraries such as Infragistics Ultimate, Infragistics Professional, and Ignite UI, which support various platforms including Angular, React, Blazor, and more. They also offer Business Intelligence solutions like Reveal, which helps embed data visualizations into applications. Infragistics is known for enabling data-driven decision-making and improving team productivity with their platforms like Slingshot and SharePlus. The company is a significant contributor to technology frameworks such as . NET and the Angular ecosystem. With over three decades of experience, Infragistics delivers solutions that enhance the development processes and productivity of digital product teams globally.

📋 Description

• Own, develop, and evolve paid media strategies across Google Ads, LinkedIn Ads, Bing, Amazon Ads, and paid social • Build and manage campaigns for lead generation, paid social, ABM, retargeting, and product-led growth • Recommend budget allocation and reallocation based on performance, seasonality, and business priorities • Identify opportunities across keywords, audiences, platforms, and ad formats • Align paid media efforts to funnel stages and campaign goals • Drive MQLs, SQLs, and pipeline contribution • Partner with Sales and RevOps to ensure strong lead quality and attribution • Optimize toward CPL, CAC, conversion rate, and pipeline velocity • Build, launch, and manage campaigns end-to-end across platforms • Own campaign structure, targeting, bidding strategies, budgets, and pacing • Conduct keyword research and manage match types, negatives, and keyword expansion • Partner with Product Marketing, design, and content teams on ad copy and creative • Run structured tests on messaging, formats, offers, and audiences • Improve landing page performance and recommend page-level improvements • Build and manage remarketing and retargeting campaigns • Support ABM, product-led, and sales-led motions with tailored audience strategies • Monitor competitor PPC activity and translate performance data into recommendations • Maintain dashboards and reports for leadership and stakeholders • Own paid media measurement, conversion tracking, offline conversion imports, and attribution alignment • Report OKR progression weekly within the team and monthly to key stakeholders • Communicate performance, insights, recommendations, risks, opportunities, and shifts to stakeholders and leadership • Manage paid media programs across multiple brands with distinct ICPs and funnel motions • Balance short-term performance with long-term growth and experimentation • Make tradeoffs across brands, channels, and campaigns based on business impact

🎯 Requirements

• 5–7+ years managing PPC campaigns (B2B SaaS preferred) • Hands-on experience with Google Ads and LinkedIn Ads • Deep experience with advanced bidding strategies (tROAS, tCPA, value-based bidding) • Experience with audience layering, exclusions, and first-party data activation • Strong understanding of demand generation funnels and lead qualification • Experience optimizing campaigns based on downstream metrics (MQL → SQL → Revenue) • Comfortable working with data, dashboards, and performance reporting • Experience with ABM platforms (e.g., 6sense, Demandbase) preferred • Familiarity with marketing automation and CRM tools (HubSpot, Marketo, Salesforce Marketing Cloud) preferred • Experience supporting product-led growth or free trial motions preferred • Understanding of SEO, CRO, and landing page optimization preferred • Experience managing multiple brand monthly ad budgets preferred

🏖️ Benefits

• Equal opportunities employer • Remote work arrangement