Demand Generation Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Osano

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

📋 Compliance

☁️ SaaS

🤝 B2B

💰 $11M Series A on 2021-09

Compliance • SaaS • B2B

Osano is a comprehensive data privacy management platform designed to help organizations comply with data privacy laws across more than 50 countries, including GDPR, CCPA, and CPRA. It offers a range of solutions such as cookie consent management, data subject rights automation, privacy assessments, and vendor privacy risk management. By simplifying and automating these compliance tasks, Osano helps businesses increase consumer trust, manage data privacy efficiently, and reduce the risk of non-compliance penalties. Osano is committed to transparency and offers resources such as expert insights, regulatory guidance, and privacy program management tools to support businesses in navigating the complexities of data privacy regulations.

📋 Description

• Develop and execute integrated demand generation campaigns and programs end to end to drive qualified pipeline against revenue goals. • Build multi-channel programs across email, paid media, content syndication, sponsorships, webinars and events, content, organic channels, and account-based marketing. • Own Osano's in-house paid media program across Google/Bing search, LinkedIn, YouTube, Reddit, and ChatGPT. • Partner with Sales to align campaigns with target accounts, pipeline priorities, and go-to-market needs. • Collaborate with Product Marketing and Content on campaign messaging, offers, and assets. • Work with Revenue Operations to configure campaign lead flows, attribution, and reporting in marketing and CRM systems. • Monitor campaign performance and pipeline contribution and identify investment opportunities. • Analyze funnel performance across lead generation, conversion, pipeline creation, and revenue. • Develop audience segments and targeted programs based on industry, persona, account characteristics, intent, and buyer behavior. • Test and optimize messaging, channels, creative, audiences, and conversion paths. • Help refine Osano's account-based marketing strategy and execute programs for high-value accounts. • Manage campaign budgets and recommend spend allocation. • Maintain campaign tracking, reporting, and attribution with Marketing Operations. • Track demand generation trends, channels, and tools and bring new experiments to the team. • Share campaign insights and recommendations with Marketing, Sales, and other stakeholders. • Generate qualified pipeline, improve funnel conversion, build scalable campaigns, provide performance visibility, and align Marketing and Sales.

🎯 Requirements

• 5+ years of experience in demand generation, growth marketing, integrated marketing, or a related B2B marketing role, preferably within SaaS or technology. • Demonstrated experience building and executing integrated campaigns that contribute to pipeline and revenue. • Strong understanding of the B2B buyer journey and how marketing programs influence prospects from initial awareness through opportunity creation. • Experience across email, paid media, content, webinars/events, and account-based marketing. • Hands-on experience running paid search and LinkedIn campaigns directly in the platforms, with a track record of scaling spend efficiently. • Strong analytical skills and ability to interpret campaign and funnel data and turn insights into action. • Experience with marketing automation and CRM platforms such as HubSpot and Salesforce. • Familiarity with campaign attribution, funnel metrics, lead management, and pipeline reporting. • Ability to own projects independently and move between strategy and hands-on execution. • Strong project management skills for managing multiple campaigns, stakeholders, deadlines, and priorities. • Experience partnering with Sales, Revenue Operations, Product Marketing, and Content. • Curious and experimental approach to testing ideas and improving performance. • Clear communication skills to explain campaign strategy and performance to stakeholders.

🏖️ Benefits

• Competitive compensation + ownership interest for an early stake in our success! • Unlimited paid time off with a requirement to take at least two weeks off per year. • Paid parental leave for all new parents. • Medical, Dental, and Vision Insurance via Aetna; Osano sponsors individual premiums for base plans at 100% and dependent premiums at 50%. • A fully, permanently remote company so you can work from anywhere in the U.S. • MacBook + $600 to craft your home workspace. • Annual company trip designed to foster connection, creativity, and fun together. • Mental health benefits with free memberships to mindfulness + talk therapy services. • A well-defined career path with opportunities to learn competencies, skills, and concepts and receive recognition for progress. • Supportive leadership and peers. • Opportunity to receive a Certified Information Privacy credential.