Demand Generation Marketing Manager

🔥 3 minutes ago

🏄 California, Texas – Remote

🏄 California – Remote 🤠 Texas – Remote

💵 $90k - $111k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Motive

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📦 Logistics

🏗️ Construction

🍽️ Food & Beverage

Logistics • Construction • Food & Beverage

Motive is a company that provides an integrated operations platform designed to enhance the safety, productivity, and profitability of fleet management and operations. Utilizing cutting-edge AI technology, Motive offers solutions such as driver safety monitoring, fleet management, equipment monitoring, and spend management. These services provide unparalleled visibility into vehicles and equipment, automate workflows, reduce costs, and improve efficiency for industries like construction, oil & gas, public sector, food & beverage, and logistics. Motive is recognized as a leader in fleet management and empowers companies to maximize their operational potential with innovative solutions.

📋 Description

• Plan, execute, and optimize Programmatic ABM and full-funnel demand generation campaigns for the Mid-Market segment • Work with segment leads to ensure large-scale campaigns accurately capture ICPs across segments and personas • Partner with Content Marketing, Customer Marketing, and Product Marketing to map content to the buyer journey, identify gaps, and request content and sales collateral • Maintain target account lists and apply buyer funnel stages, definitions, and conversion benchmarks to targeting and messaging • Partner with Marketing Operations on targeting, list hygiene, campaign setup, and issue resolution • Develop campaign and creative briefs, including copy direction, messaging hierarchy, and design inputs • Partner with channel owners to launch and monitor campaigns across 6sense Display, LinkedIn, display channels, content syndication, email, web, events/field, and associations • Own execution for webinars, calendared sales plays, and direct mail partnerships, including setup, targeting, launch, and performance tracking • Align channel execution with campaign messaging and buyer journey stages; adjust based on performance data and segment feedback • Evaluate channel performance and reallocate spend or effort when warranted • Build testing and iteration cycles into campaigns • Leverage AI tools and agentic workflows for campaign personalization, sales play development, and insight generation • Partner with SDRs, AEs, and sales leadership to align campaigns with sales motions and pipeline goals • Provide sales targeting direction, messaging, sales plays, and enablement materials • Share campaign performance, upcoming programs, and recommended actions with sales partners • Contribute to weekly sales communications and prepare materials for sales meetings and planning sessions • Attend select sales meetings and incorporate sales feedback into campaign planning • Monitor campaign performance and pipeline contribution against goals • Partner with Marketing Analytics, Marketing Operations, and Sales Operations on dashboards, reporting cadences, Outreach dashboards, and Salesforce sales command centers • Analyze performance data and recommend reallocations or adjustments • Contribute to weekly Mid-Market metrics updates and ad-hoc WBR, MBR, and QBR reporting for leadership

🎯 Requirements

• 5+ years of experience in B2B demand generation, campaign management, or growth marketing, excluding internships • Proven track record executing multi-channel demand generation campaigns driving measurable pipeline contribution beyond events • Hands-on experience with ABM strategies, including 1:Few and 1:Many campaign motions • Experience partnering with SDRs and AEs to align marketing campaigns with outbound and inbound motions • Working knowledge of marketing automation platforms and CRM systems, including Salesforce and Marketo • Ability to analyze campaign performance data in Excel/Google Sheets and Tableau and derive data-informed decisions • Strong project management skills with experience in Asana or equivalent tools • Excellent written and verbal communication skills; ability to create compelling campaign briefs and sales enablement materials • Salesforce required; experience with Asana, Sendoso or equivalent, and Outreach required • Glean and Clay preferred • Location preference: Austin, TX; Nashville, TN; or San Francisco, with office attendance twice per week; remote USA considered for the right candidate • Individual contributor role • Applicant must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations

🏖️ Benefits

• Health, pharmacy, optical, and dental care benefits • Paid time off • Sick time off • Short-term and long-term disability coverage • Life insurance • 401(k) contribution • Some interviews or new-hire training sessions may be held in person at one of Motive's global offices