Senior Paid Social Specialist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $43 / hour

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Logo of Purple Cow Recruiting

Purple Cow Recruiting

1 - 10 employees

🎯 Recruiter

🤝 B2B

Recruitment • B2B

Purple Cow Recruiting is a company that specializes in recruitment services. They provide solutions to help businesses find the right talent for their needs. With a focus on connecting employers with potential employees, Purple Cow Recruiting aims to streamline the hiring process and ensure a good fit between candidates and companies.

📋 Description

• Execute and manage paid social campaigns across Meta and TikTok • Support campaigns across different stages of the marketing funnel and both Brand and Performance objectives • Manage campaign setup, trafficking, QA, ongoing maintenance and campaign updates • Monitor and optimize budget pacing, frequency, creative fatigue, bids, budgets, audiences and overall campaign health • Proactively identify campaign performance issues and optimization opportunities • Analyze campaign performance and translate results into actionable insights, testing ideas and optimization recommendations • Manage creative trafficking and rotation throughout the campaign lifecycle • Partner with paid social leadership and cross-functional teams on campaign planning and seasonal execution • Support reporting validation and measurement processes • Collaborate with media, creative, analytics and data teams • November-December: Pre-season campaign builds, trafficking, creative planning, test setup and launch readiness • January-April: Daily campaign management, QA, creative trafficking and rotation, optimization, monitoring and performance reporting • Success measures include accurate and timely campaign execution, consistent campaign monitoring and creative rotation, proactive campaign optimization, and contribution toward year-over-year improvement in Brand and Performance outcomes

🎯 Requirements

• Significant hands-on experience managing paid social campaigns across different parts of the funnel, particularly Meta and TikTok • Strong understanding of campaign trafficking, QA, creative management, audience management, budget pacing and optimization • Strong analytical skills and data literacy with the ability to translate campaign performance into actionable recommendations • Excellent attention to detail and ability to manage multiple priorities in a fast-paced environment • Experience collaborating with media, creative, analytics and data teams • Familiarity with social reporting and measurement tools • Must be based in the Central or Eastern Time Zone • Must be able to work 40 hours per week throughout the November-April contract period

🏖️ Benefits

• 100% remote work • Partial-year contract opportunity • No relocation assistance • No visa sponsorship

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