Senior Marketing Designer – CPG, eCommerce

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🔥 0 minutes ago

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

⏰ Full Time

🟠 Senior

🛍️ E-commerce

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Truvani

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

👥 B2C

🛍️ eCommerce

🧘 Wellness

B2C • eCommerce • Wellness

Truvani is a consumer food and wellness brand that makes clean-label nutrition products, including plant-based protein powders, whey and grass-fed collagen peptides, snack bars, and supplements. The company emphasizes organic, non-GMO ingredients with minimal, transparent ingredient lists and markets direct-to-consumer online while also selling in major retail stores across the U. S.

📋 Description

• Develop and pitch design concepts based on creative briefs and performance goals. • Create static and motion assets for Meta ads (Facebook/Instagram) that are optimized for performance. • Design high-converting landing pages and on-site assets with CRO in mind (above-the-fold, hierarchy, CTAs, etc.). • Design CPG packaging and print materials (boxes, pouches, labels, displays, sell sheets, etc.). • Collaborate with marketing and growth teams to plan and execute A/B tests on creative (ad concepts, hooks, layouts, offers). • Interpret performance data and use it to iterate on designs, improve CTR, conversion rate, and overall funnel performance. • Propose new creative tests based on insights, trends, and competitor research. • Work as a self-starter, managing your own projects, timelines, and priorities. • Contribute to and help evolve the visual identity across digital and print. • Present and defend your design decisions to stakeholders with clear rationale tied to performance and brand. • Collaborate closely with marketing, e-commerce, and product teams.

🎯 Requirements

• 5+ years of professional design experience, with a strong focus on CPG and e-commerce • Proven experience designing Meta ads (Facebook/Instagram) that have actually shipped and been tested at scale • Hands-on CRO experience: Landing page design for conversion • Familiarity with A/B testing and working with performance data • Solid portfolio of CPG work: Packaging design (3D mockups, dielines, print-ready files) • Print collateral (POS, inserts, postcards, etc.) • Strong skills in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and/or Figma • Clear understanding of e-commerce flows (PDPs, landing pages, email graphics, ad → landing page continuity) • Ability to lead yourself: you don’t wait for step-by-step direction and are comfortable owning projects end-to-end • Comfortable working in a fast-paced, test-and-learn, CRO-driven environment • Strong communication skills: you can explain why something is designed a certain way in plain language, backed by logic and data.

🏖️ Benefits

• Health (medical, dental, vision) benefits and 401k benefits offered after 60 days • Paid time off and paid holidays • Paid parental leave • Remote Work and Education Stipend • Truvani Monthly Store Credit