Marketing Strategy – Planning Manager

🕒 July 17

🇺🇸 United States – Remote

💵 $117k - $146.2k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Twilio

5001 - 10000 employees

🔌 API

🤝 B2B

API • B2B

Twilio is a leading provider of cloud communications services that enables developers to build innovative communication solutions. Founded in 2008, Twilio has democratized access to communication channels such as voice, text, chat, video, and email through easy-to-use APIs. With headquarters in San Francisco and a global presence, Twilio empowers organizations of all sizes to engage effectively with their customers by integrating these communication capabilities into their applications.

📋 Description

• Translate business goals into actionable marketing strategies and scalable operational frameworks • Analyze complex marketing performance data, surface trends, identify bottlenecks, and produce actionable reports for leadership • Diagnose opportunities to improve the marketing funnel and pipeline creation • Maintain and optimize the marketing measurement foundation • Track and analyze account-to-opportunity mapping, pipeline attribution models, and funnel velocity metrics • Lead day-to-day Marketing project management • Track critical cross-functional initiatives and create measurable project roadmaps • Serve as the strategic communication bridge between Marketing and GTM • Manage the day-to-day rhythm of the global marketing organization

🎯 Requirements

• 3-5 years of experience in Marketing Operations, Revenue Operations, or Management Consulting within a B2B SaaS environment • Exceptional collaboration skills and demonstrated ability to work across matrixed Marketing, Sales, Finance, and Analytics teams • Proficiency with business intelligence tools such as Tableau, CRM platforms such as Salesforce, and marketing automation systems • Ability to navigate technical conversations regarding data architecture, API integrations, and lead routing • Knowledge of CAC, LTV, and ROI business metrics • Excellent organizational and project management skills • Ability to manage multiple competing priorities while maintaining attention to detail • Experience working on or with AI products, such as LLMs, copilots, RAG apps, or workflow tools • Experience with Tableau or another BI platform • Experience leading significant cross-functional initiatives with minimal oversight

🏖️ Benefits

• Competitive pay • Generous time off • Parental leave • Wellness leave • Healthcare insurance • Retirement savings program • 401(k) retirement account • Paid sick time • Paid personal time off • Paid parental leave • Potential eligibility for Twilio’s equity plan • Potential eligibility for Twilio’s corporate bonus plan • Employee volunteering and donation support

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