Creative Director

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $190k - $205k / year

⏰ Full Time

🔴 Lead

🧑‍🎨 Art Director

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 1%

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Twin Health

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

Twin Health is a company that focuses on improving the metabolic health of employees and health plan members by preventing and reversing chronic metabolic diseases. Utilizing proprietary Digital Twin AI technology, combined with smart devices, wearables, and a clinical care team, Twin Health provides personalized health recommendations. The solutions help in weight loss, lowering blood sugar levels, improving energy, mood, and sleep, and reducing dependency on costly medications by addressing the root causes of metabolic dysfunction. Their evidence-based programs deliver substantial health benefits, including considerable reduction in blood sugar levels, medication elimination, and overall metabolic health improvement, within six months.

📋 Description

• Own Twin's voice and tone across member, employer, health plan, broker/consultant, and union audiences • Maintain and evolve the Voice & Language Guide • Serve as the narrative through-line and prevent narrative drift as the company scales • Own the overarching brand and editorial content calendar across channels and audiences • Apply structured editorial plans covering audience, goal, narrative arc, optimization approach, and key points • Lead, mentor, and grow the copywriting team • Distribute workload and priorities across writers • Write and edit high-visibility brand manifestos, executive thought leadership, and campaign centerpieces • Partner with Brand & Experience and Product Marketing to translate brand strategy into executable copy standards • Act as cross-functional owner for final voice and coherence reviews • Review and elevate team content before publication • Collaborate with design leadership on the visual system and holistic brand expression • Build repeatable style guides, review workflows, and writer onboarding systems • Report to the Sr. Director, Brand & Experience and serve as delegate on voice/copy decisions

🎯 Requirements

• 7+ years in copywriting or content strategy, including experience leading or mentoring other writers • Meaningful experience in healthcare, health tech, or another complex, regulated buyer environment • Experience writing with clinical/legal review and approval • Portfolio demonstrating consumer/emotional writing and B2B/executive writing • Experience translating brand strategy and voice guidelines into an executable team system • Comfortable as both a working writer and people leader • Strong judgment on brand voice across audiences and channels • Experience driving alignment and quality across teams without direct authority • Experience partnering with Product Marketing, Design, and clinical/legal reviewers on regulated or claims-sensitive content • Ability to operate as a leadership-team delegate for brand voice decisions • Applicants must be authorized to work for any employer in the U.S. • Twin Health is unable to sponsor or take over sponsorship of an employment visa • Bonus: Experience building or running a formal brand voice/style guide • Bonus: Executive ghostwriting or founder-voice experience • Bonus: Familiarity with claims/clinical review processes in a regulated industry • Bonus: Experience mentoring writers from junior to senior levels

🏖️ Benefits

• Opportunity for equity participation • Unlimited vacation with manager approval • 16 weeks of 100% paid parental leave for delivering parents • 8 weeks of 100% paid parental leave for non-delivering parents • 100% employer-sponsored healthcare, dental, and vision for you • 80% healthcare, dental, and vision coverage for your family • Health Savings Account and Flexible Spending Account options • 401k retirement savings plan • Remote work and high level of flexibility • Competitive compensation package