Content Lead

Job not on LinkedIn

🔥 0 minutes ago

🏄 California – Remote

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💵 $147k - $201k / year

⏰ Full Time

🟠 Senior

👨🏼‍💻 Content Manager

🦅 H1B Visa Sponsor

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Logo of Twist Bioscience

Twist Bioscience

501 - 1000 employees

Founded 2013

🏥 Healthcare

🏭 Manufacturing

📦 Logistics

Healthcare • Manufacturing • Logistics

Twist Bioscience is a biotechnology company that develops a proprietary semiconductor-based synthetic DNA manufacturing process. This innovative platform enables miniaturization of chemistry necessary for DNA synthesis, providing significant time and cost savings for customers. Twist offers a range of DNA-based products including gene synthesis, variant libraries, and next-generation sequencing (NGS) solutions. The company supports research across areas such as cancer research, infectious disease, and drug discovery, leveraging its capabilities to drive groundbreaking biological innovations. With a robust suite of tools and services, Twist Bioscience is at the forefront of advancing research in genomics, antibody discovery, and synthetic biology.

📋 Description

• Define and evolve brand voice, tone, and messaging frameworks • Set the strategy and quality bar for content marketing across channels • Build and maintain evergreen content libraries • Architect funnel content from awareness through consideration and conversion • Lead copy for integrated 360 campaigns across digital, events, sales enablement, PR, and social • Partner with product marketing, brand, design, and sales on naming, positioning, messaging hierarchies, and campaign concepts • Set standards, provide feedback, and build scalable style guides, briefs, and review processes

🎯 Requirements

• 10+ years of experience across content strategy, content marketing, and brand/copywriting, including meaningful time in a senior or leadership capacity • Experience in both agency and in-house environments • Direct experience in life sciences, biotech, pharma, or a related scientific/technical industry • Ability to make dense, technical subject matter clear and human • Strong point of view on brand voice and a portfolio showing range from headlines to integrated campaigns • Experience building and executing full-funnel content strategy • Experience leading 360/integrated campaigns and collaborating with creative, design, and media partners • Excellent editorial judgment and confidence pushing back on stakeholders • Ability to operate strategically and write/edit directly • Experience writing for regulated or scientifically rigorous industries where accuracy and compliance are non-negotiable • Background managing or mentoring writers, editors, or content strategists • Familiarity with SEO, content performance measurement, and data-informed content decisions

🏖️ Benefits

• Bonus eligibility • Equity • Generous benefits package

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