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Freelance Integrated Media Strategist

🔥 5 minutes ago

🏄 California, New York – Remote

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⏱ Part Time

🟡 Mid-level

đźź  Senior

đź‘» Ghost score 10%

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Logo of Two Circles

Two Circles

201 - 500 employees

đź’Ľ Consulting

📦 Logistics

âš˝ Sports

Consulting • Logistics • Sports

Two Circles is a company specializing in growing the value of sports through a deep understanding of fans. They develop and implement strategies to enhance direct-to-consumer and business-to-business revenue streams, focusing on fan relationship growth, media, sponsorship, and marketing partnerships. Their services are powered by advanced strategy, insight, sales, marketing, content, data, and technology. Working with leading sports properties globally, Two Circles aims to drive commercial success in the sports industry. Their global team operates out of nine international offices, supporting a mission to improve the future of sports.

đź“‹ Description

• Bring local market intelligence covering the media landscape, audience behaviors, cultural nuances, competitive environment, and local sporting and entertainment calendar • Collaborate with the central Two Circles team to shape and challenge event marketing strategy, including audience targeting, channel selection, media mix, and campaign phasing • Apply traditional/direct media expertise across Linear TV, BVOD, Cinema, Radio, Print, OOH/DOOH, and Direct Digital Display/Video • Apply digital platform expertise across Meta, Google Search/Display/YouTube, TikTok, Snapchat, Spotify, and other Digital Audio • Plan programmatic media across Display, Online Video, Connected TV, Digital Audio, BVOD, and Programmatic DOOH • Leverage existing local relationships and networks to facilitate introductions and explore relevant opportunities • Recommend messaging, creative approaches, and activation ideas that resonate with local audiences • Participate in planning discussions and workshops, presenting and articulating local market recommendations to SailGP stakeholders

🎯 Requirements

• Strong background in integrated marketing, media strategy or event marketing, ideally within sport, entertainment or live events • Excellent knowledge of the local market, including media landscape, consumer behavior, and cultural trends • Experience developing full-funnel paid marketing campaigns across both digital and traditional channels • Established relationships across relevant local media, marketing and partnership networks

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