DTC Copywriter – Landing Pages, Brand Copy

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🔥 15 minutes ago

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UMAEZ - Universidad Multicultural Agroecológica Emiliano Zapata

WebsiteLinkedInAll Job Openings

11 - 50 employees

🛍️ eCommerce

📣 Marketing

👥 B2C

eCommerce • Marketing • B2C

UMAEZ - Universidad Multicultural Agroecológica Emiliano Zapata is a global brand operator that develops, launches, and scales consumer brands it owns across direct-to-consumer (D2C) channels and marketplaces. The company emphasizes performance-first, AI-powered operations and an in-house creative engine to produce high-performing ads and full-funnel marketing. UMAEZ partners across product development, paid media, conversion optimization, retention (email & SMS), UGC & influencer production, and fulfillment & logistics — positioning itself as a vertically integrated builder and scaler of consumer brands in fragrance, wellness, beauty, and lifestyle. It reports portfolio-level metrics such as $250M+ revenue generated, 3M+ active customers, and 12+ brands in its portfolio.

📋 Description

• Writing and iterating on prelander copy across multiple brands and target market audience • Writing product page copy (headlines, benefit blocks, objection-handling sections, CTAs) that is designed to convert, not just describe • Developing copy variations for A/B tests in collaboration with the CRO lead • Ensuring copy aligns with the ad creative, driving traffic, the message match from ad to page is your responsibility • Rewriting or refreshing underperforming pages based on test results and performance data • Writing & adapting tone and angle to the relevant audience without losing brand voice ensuring everything is congruent with the angle we are going for • Writing and maintaining product descriptions across the Goda website and internal brand portfolio as needed • Supporting brand positioning and messaging documents when new products or campaigns are in development • Writing copy for bundle pages, offer pages, and promotional campaigns • Assisting with brand copy assets on an as-needed basis - things like FAQ sections, guarantee copy, and trust-building content blocks • Occasionally supporting internal brand documents where external-facing language needs to be polished and on-brand

🎯 Requirements

• A strong portfolio of conversion-focused copy - we want to see landing pages and web copy, not articles or social posts • Deep understanding of buyer psychology: desire, objection, urgency, trust and how to write to each stage of awareness • Ability to write clean, direct, persuasive copy without over-explaining or over-writing • Experience writing for DTC or direct-response brands, you know what a hook is, what a benefit statement is, and why most copy buries the lede • Ability to adapt tone across brands & you can write differently for each product without losing the underlying conversion logic • Willingness to have your copy tested and to iterate based on what the data shows, not just what you think sounds good • Reliable output & you can deliver multiple page drafts per week and respond to feedback without needing hand-holding • Experience writing for beauty, wellness, or lifestyle DTC brands (strong advantage) • Understanding of how ad creative and landing page copy should work together (strong advantage) • Ability to write for both English-language markets with awareness of cultural differences in buyer psychology (strong advantage) • Some understanding of CRO principles even if you're not running tests yourself, you know what makes a page structure work (strong advantage) • You write for brand awareness, not conversion, if your instinct is to make things sound nice rather than make people buy, this isn't the role (instant no) • You can't take feedback, every piece of copy gets reviewed and iterated, and defensiveness will slow the whole team down (instant no) • You've never written a landing page or sales page - we need immediate contribution, not someone learning the format on the job (instant no) • You write in a vacuum, this role requires close collaboration with designers, strategists, and the CRO lead (instant no)

🏖️ Benefits

• Competitive monthly rate (contractor) to be discussed based on experience • Fully remote - no office, no fixed timezone • Learning & development budget • Access to winning ad and landing page references across our brand portfolio • Clear growth path as the team and brand portfolio expands • Weekly performance reviews and tight feedback loops with senior team members • Exposure to multi-market DTC operations across US and Southeast Asia