DTC Creative Strategist

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UMAEZ - Universidad Multicultural Agroecológica Emiliano Zapata

WebsiteLinkedInAll Job Openings

11 - 50 employees

🛍️ eCommerce

📣 Marketing

👥 B2C

eCommerce • Marketing • B2C

UMAEZ - Universidad Multicultural Agroecológica Emiliano Zapata is a global brand operator that develops, launches, and scales consumer brands it owns across direct-to-consumer (D2C) channels and marketplaces. The company emphasizes performance-first, AI-powered operations and an in-house creative engine to produce high-performing ads and full-funnel marketing. UMAEZ partners across product development, paid media, conversion optimization, retention (email & SMS), UGC & influencer production, and fulfillment & logistics — positioning itself as a vertically integrated builder and scaler of consumer brands in fragrance, wellness, beauty, and lifestyle. It reports portfolio-level metrics such as $250M+ revenue generated, 3M+ active customers, and 12+ brands in its portfolio.

📋 Description

• Own the creative pipeline for US-market brands from research through concept, script, brief, post-launch analysis, and iteration • Develop 15–20 net-new concepts per week across video and image formats • Conduct research into high-impact angles, unique mechanisms, market awareness stages, competitive intelligence, consumer psychology, mass desire, and internal winners • Build concepts based on American buyer psychology, market saturation, and customer response • Write direct-response scripts for cold US audiences to drive purchases • Produce detailed briefs for editors and designers • Write UGC-style scripts, direct-address video ads, static ad copy, and image concept briefs • Work with the Lead Strategist, editors, and designers to maintain testing velocity • Leverage proven copy structures, frameworks, and past winners • Feed insights back to the wider team to improve the creative playbook • Analyze winners and losers weekly and document what worked, why it worked, and what to test next • Iterate winning concepts into multiple variations to validate and scale

🎯 Requirements

• Real direct-response experience with scripts, hooks, or ad concepts that have run on Meta or TikTok, supported by real performance numbers • Strong copywriting across video and static formats • Solid understanding of consumer psychology and cold US traffic • Deep competitive-intelligence research skills • Comfort with a fast, iterative workflow where most concepts do not win • Ability to develop 15–20 net-new concepts per week • Ability to write UGC-style scripts, direct-address video ads, static ad copy, and image concept briefs

🏖️ Benefits

• Competitive base salary plus performance commission tied to concepts that validate and scale • Full-time preferred; structured part-time or per-project arrangement may be available for the right person • Hands-on experience working on 7–8 figure brands with real paid media budgets • Performance-based upside with base plus commissions tied directly to winners and scaling impact • High ownership over concepts influencing spend, revenue, and growth • Rapid learning environment with proven frameworks, strong feedback loops, and high iteration cadence • Clear growth path to Lead Strategist or larger brand scope