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Underscore Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2002

📣 Marketing

💊 Pharmaceuticals

☁️ SaaS

Marketing • Pharmaceuticals • SaaS

Underscore Marketing is a results-focused marketing agency that specializes in promotional strategies and omnichannel media for the life sciences and pharmaceutical industry. It combines data-driven strategic planning, AI/ML-powered analytics (the PINNACLE Planning Suite), and media AOR services to drive payer and HCP engagement, patient activation, and optimized promotional spend. The firm positions itself as an extension of brand teams, emphasizing measurable performance, budget optimization, and integrated omnichannel campaigns to achieve business outcomes.

📋 Description

• Support development of marketing analytics dashboards and client-facing reporting deliverables focused on Power BI and cross-channel campaign performance • Translate stakeholder needs and raw data inputs into visualization recommendations, technical requirements, and measurement frameworks • Lead intake and synthesis of data visualization needs from cross-functional stakeholders • Develop visualization approach recommendations and obtain stakeholder alignment • Interpret raw data inputs and liaise between client delivery and engineering teams • Define requirements and translate desired outputs into technical documentation • Evolve cross-channel data visualization approaches through media channel integration • Translate marketing and project objectives into measurement frameworks and recommend relevant KBQs/KPIs • Assist with client-facing reporting deliverables for multi-channel marketing campaigns

🎯 Requirements

• Strong experience leading performance dashboard development and data visualization creation in Power BI • Deep knowledge of marketing analytics and visualization best practices • Experience working within key marketing platforms and interpreting raw data • Experience working with healthcare/pharma marketing data • Ability to collaborate cross-functionally and articulate data needs to technical and non-technical stakeholders • Proactive approach to overcoming obstacles • Ability to provide input into project timelines and meet established deadlines • Flexibility as data needs evolve and comfort wearing many hats • Resume and brief note outlining healthcare or media experience

🏖️ Benefits

• Dynamic environment where ideas matter • Growth is supported • Collaborative, innovative, and results-oriented team environment • Equal employment opportunities • Diverse and inclusive workplace