Director, Media Planning

Job not on LinkedIn

🕒 March 17

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 55%

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Underscore Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2002

📣 Marketing

💊 Pharmaceuticals

☁️ SaaS

Marketing • Pharmaceuticals • SaaS

Underscore Marketing is a results-focused marketing agency that specializes in promotional strategies and omnichannel media for the life sciences and pharmaceutical industry. It combines data-driven strategic planning, AI/ML-powered analytics (the PINNACLE Planning Suite), and media AOR services to drive payer and HCP engagement, patient activation, and optimized promotional spend. The firm positions itself as an extension of brand teams, emphasizing measurable performance, budget optimization, and integrated omnichannel campaigns to achieve business outcomes.

📋 Description

• Lead integrated, compliant, and data-driven media strategy for pharmaceutical brands across HCP and DTC/Patient audiences • Own media strategy across launch readiness and lifecycle management • Translate brand goals into actionable media plans • Define channel roles, audience approaches, and investment frameworks to drive engagement, adoption, and prescription lift • Lead integrated planning across programmatic, social, search, endemic, TV, print, and OOH channels • Ensure plans reflect the full patient and HCP journey • Serve as a trusted client advisor and present media strategy • Partner with media activation, strategy, client services, and project management teams • Oversee external media partners • Own large media budgets and optimize investment spend • Interpret performance and drive in-flight optimization • Stay current with media, data, and platform evolution in pharma • Adopt more effective ways to reach and engage audiences

🎯 Requirements

• 8+ years of media planning experience • Deep pharmaceutical expertise across HCP and DTC • Strong media agency background with proven client-facing leadership • Fluency in MLR/FDA requirements and pharma media realities • Expertise across digital channels, data partners, and media research tools • Clear, confident communication skills and ability to influence senior stakeholders • Bachelor’s degree required • MBA is a plus

🏖️ Benefits

• Growth is supported • Dynamic collaborative environment • Equal employment opportunities • Diverse and inclusive workplace