Media Planner

🔥 11 minutes ago

🌽 Illinois, Tennessee – Remote

🌽 Illinois – Remote 🎸 Tennessee – Remote

⏰ Full Time

🟢 Junior

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Unlock Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚕️ Healthcare Insurance

☁️ SaaS

Healthcare Insurance • Marketing • SaaS

Unlock Health is a full-service agency dedicated to driving sustainable growth for healthcare organizations. By integrating marketing, technology, and revenue strategy, Unlock Health helps connect consumers with care, enhancing lives and supporting healthcare organizations in their growth goals. The company specializes in managed care consulting, media and advertising strategy and planning, digital marketing, and brand consulting. Unlock Health is recognized for its creative and data-driven approach, offering advanced analytics and a technology platform to guide healthcare marketing initiatives and optimize payor strategies. The agency has built partnerships with leading health systems, behavioral health providers, and specialty care organizations, earning accolades such as the Modern Healthcare Best in Business award for Marketing and Public Relations.

📋 Description

• Work directly with the manager to develop and manage comprehensive media plans for all assigned clients, owning the process from initial strategy through execution. • Conduct deep target audience and competitive research using traditional tools (e.g., Nielsen, Comscore, MRI-Simmons) paired with modern AI research tools to build precise personas and identify consumer habits. • Translate research insights into actionable media strategies, determining the optimal mix across traditional, digital, programmatic, and social channels to achieve client goals. • Allocate the advertising budget across different platforms and timeline schedules to maximize reach and frequency, while developing and maintaining the master campaign flowchart for agency and client teams. • Review and evaluate emerging partner opportunities and media vehicles, crafting clear, client-facing POVs (Points of View) and recommendations. • Ensure the timely creation, organization, and implementation of all essential campaign paperwork, including flowcharts, authorizations, buying goals, IOs (Insertion Orders), and briefs. • Partner closely with internal programmatic, social, traditional buying, and trafficking teams to ensure strategic plans are executed effectively and ad space is purchased at competitive rates. • Leverage AI tools where applicable to enhance data analysis, uncover unique audience insights, streamline repetitive planning tasks, and contribute to innovative media solutions.

🎯 Requirements

• 1–2+ years of experience in media planning, preferably within an agency environment. • Proven experience planning and managing both traditional and digital media landscapes, with a solid grasp of industry terminology. • A strong understanding of client business objectives, with the ability to conduct competitive data analysis and interpret target media consumption data. • Solid command of media planning processes and tools such as Guideline, Resonate, SQAD, and Vivvix, alongside experience pulling Reach & Frequency (R/F) analyses. • Advanced skills in Microsoft Office applications (Word, Excel, PowerPoint) and a high level of comfort leveraging AI tools (such as ChatGPT, Gemini, etc.) to enhance efficiency and strategy. • Ability to establish priorities, work independently, and drive objectives forward with minimal supervision in a fast-paced environment. • Healthcare experience and/or a distinct passion for the healthcare industry is highly preferred. • Bachelor’s degree in Marketing, Advertising, or a related field.

🏖️ Benefits

• Competitive Salary • Health, Dental and Vision benefit packages to fit all types of lifestyles • Life, Short- and Long-Term Disability Insurance paid 100% by the company • FSA / HSA Options • 401(K) with a generous company match program • Flexible Paid Time Off (aka- unlimited) • Paid Parental Leave • Hybrid and Remote work schedules available • Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice) • Employee Referral Program