Social Media Manager

Job not on LinkedIn

🕒 May 2

🏄 California, Colorado, +11 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🌽 Illinois – Remote ⚜️ Louisiana – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ☕ Washington – Remote

💵 $140k - $160k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

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UpGuard

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

🔒 Cybersecurity

☁️ SaaS

🏢 Enterprise

Cybersecurity • SaaS • Enterprise

UpGuard is a comprehensive third-party risk and attack surface management platform. The company provides solutions for vendor risk management, including features like automated risk assessments, security ratings, and data leak detection. UpGuard's platform integrates AI to enhance security questionnaires and provides real-time alerts, ensuring continuous monitoring and complete visibility of security postures. Its services are utilized by industries such as financial services, technology, and healthcare to secure customer data and streamline trust management process with advanced cybersecurity tools.

📋 Description

• Lead Multichannel Strategy: Develop and execute a comprehensive social media roadmap across LinkedIn, YouTube, Instagram, and X, ensuring a primary focus on high-growth strategies for our core professional channels - LinkedIn and YouTube • Curate the Editorial Social Media Narrative: Own the master social media calendar to ensure a cohesive, high-signal narrative across all channels; you will strategically sequence content to prevent "noise" and ensure that product updates, thought leadership, and culture stories align into a unified, professional brand experience for our audience • Architect AI-Ready Distribution: Execute a strategic roadmap for LinkedIn and YouTube alongside the creative team which optimizes video content, transcripts, articles, and metadata to maximize UpGuard’s visibility in AI-driven search results • Lead Employee Advocacy: Build and manage an employee advocacy program, empowering our internal experts to become industry thought leaders and amplifying our brand reach through authentic, non-corporate accounts • Optimize Product Campaigns: Partner with Product Marketing and Campaign Managers ensure complex product launches and feature updates are translating into high-performing social campaigns • Coordinate the Social Proof Engine: Act as the lead orchestrator for our social proof program, collaborating with PMMs, Content and Video teams to oversee production and atomisation • Optimize for Performance: Monitor key performance metrics and leverage data-driven insights to refine content strategy and maximize organic reach • Oversee Content Production: Work closely with the Design and Video teams to produce high-quality visual assets, from short-form clips to long-form educational series • Monitor Industry Trends: Stay ahead of the curve on social media algorithms, emerging platforms, and cybersecurity news to keep UpGuard at the forefront of the conversation

🎯 Requirements

• B2B Social Expertise: 4+ years of professional experience managing social media for a high-growth SaaS or technology company • Editorial & Narrative Mastery: The ability to maintain a master editorial calendar that synthesizes various marketing streams into a cohesive, non-cluttered narrative for a sophisticated technical audience • Project Coordination Prowess: Proven success acting as the "connective tissue" between Campaign, Content, Video, and Product teams • Exceptional Communication Skills: A master of the "short-form" hook with the ability to write clear, authoritative, and engaging copy • Advocacy & Humanization Focus: Experience building or scaling employee advocacy programs that leverage internal experts to build brand authority and trust • Data-Driven Mindset: Proficiency in social analytics tools and the ability to translate metrics into actionable growth strategies • Creative Vision: A strong eye for visual storytelling and experience briefing creative teams on social-first assets • AI & SEO Fluency: A forward-thinking understanding of how to optimize social metadata, transcripts, and long-form posts to influence AI search engines and LLM citations • Strategic Thinking: The ability to align social media activities with broader business objectives and marketing campaigns • Collaborative Spirit: A proven track record of working effectively across multiple departments in a fast-paced, remote environment

🏖️ Benefits

• Monthly Lifestyle subsidy: Our employees use this for financial, physical, and mental well-being • WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard • $1,500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance • Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries • 18 weeks paid Parental Leave: Irrespective of parenting role • Personal Leave Allowance: This includes sick & carer’s leave • Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance • Top-spec hardware: All team members will be provided with top-spec laptops for their roles