Senior Director of Digital Marketing – Direct-to-Consumer, Reproductive Healthcare

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $165k - $180k / year

⏳ Contract/Temporary

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 0%

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Upstream USA

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

🏥 Healthcare

⚕️ Healthcare Insurance

🤝 Non-profit

Healthcare • Healthcare Insurance • Non-profit

Upstream USA is a healthcare organization dedicated to ensuring that equitable, patient-centered contraceptive care is a fundamental aspect of healthcare in the United States. The company collaborates with private and public healthcare leaders to make contraceptive care more accessible and affordable for millions of individuals. Upstream works with over 150 healthcare partners to develop customized solutions that enhance the delivery of comprehensive contraceptive services. They offer free training, education, and technical assistance to healthcare organizations, aiming to create sustainable and effective contraceptive care practices. Upstream USA focuses on transforming healthcare practices to prioritize patient-centered contraceptive care and empowering patients through education and informed decision-making.

📋 Description

• Develop and lead the comprehensive direct-to-consumer marketing strategy for FreeBC. • Create and maintain a multi-year marketing roadmap with KPIs and success metrics across paid, earned, owned, and community-based channels. • Lead FreeBC's evolution from a pilot initiative to a scalable national program. • Design and execute evidence-based strategies engaging diverse and historically underserved populations. • Develop audience segmentation, customer journeys, and personalized messaging to improve awareness, engagement, and conversion. • Establish a test-and-learn framework to evaluate campaign performance and scale successful initiatives. • Develop marketing dashboards and performance metrics focused on mission impact, acquisition, engagement, conversion, retention, and ROI. • Use qualitative and quantitative insights to refine marketing strategies. • Lead external marketing agencies and vendors, including sourcing, selection, contracting, onboarding, and performance management. • Define Upstream's long-term digital marketing capabilities, organizational structures, staffing models, and operating processes. • Build scalable marketing operations, governance, and workflows supporting FreeBC and B2B marketing efforts. • Collaborate with Product, Clinical, Technology, Policy, Communications, and Program teams. • Present strategies, performance insights, growth opportunities, and recommendations to executive leadership and stakeholders. • Develop data-supported business cases and advise on consumer marketing trends and digital innovation.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, Public Health, or a related field required; Master's degree preferred. • 8-10+ years of progressive marketing leadership experience, including significant experience leading direct-to-consumer (D2C) digital marketing initiatives. • Demonstrated success building and scaling consumer-facing digital products or services from early-stage growth through broader market adoption, with measurable business outcomes. • Experience in healthcare, digital health, health technology, consumer technology, start-up organizations, and mission-driven organizations strongly preferred. • Expertise developing integrated marketing strategies across paid media, lifecycle marketing, CRM, social media, content marketing, SEO/SEM, partnerships, and community engagement. • Experience managing external agencies, vendors, and strategic partners, including agency selection, contract management, and performance oversight. • Deep understanding of digital marketing analytics, attribution, conversion optimization, customer acquisition, audience segmentation, and marketing technology platforms. • Experience using consumer insights and data to reach underserved or historically marginalized populations through culturally responsive marketing strategies. • Exceptional written, verbal, and presentation skills for communicating with executive leadership, board members, partners, and external stakeholders. • Ability to lead cross-functional initiatives, influence without direct authority, and drive alignment across multiple teams. • Up to 15-20% business travel required. • Ability to attend work-related in-person meetings and functions as needed. • English and Spanish experience is relevant to the bilingual FreeBC platform, but the posting does not explicitly require candidate language fluency.

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Life insurance • Long- and short-term disability insurance • 401K with a match • Generous vacation, personal, sick, and holiday time off • Parental leave • Professional development • Fitness allowance • Cell phone allowance • Organization-sponsored learning and development • Occasional in-person meetings and organizational retreats • Up to 15-20% business travel, including annual organizational and team/department meetings