
201 - 500 employees
📱 Media
📣 Marketing
🤝 B2B
Media • Marketing • B2B
USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.
🔥 0 minutes ago
🏈 Alabama, Arizona, +41 more states – Remote
💵 $93k - $95k / year
⏰ Full Time
🟡 Mid-level
🟠 Senior
✏️ Editor
👻 Ghost score 1%
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201 - 500 employees
📱 Media
📣 Marketing
🤝 B2B
Media • Marketing • B2B
USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.
• Develop strategies, workflows and best practices to achieve audience growth and increase discoverability through social, newsletters, emerging platforms and search • Monitor USA TODAY Sports analytics across platforms, social media, newsletters and alerts, translating data into action steps • Lead audience planning for major sporting events, tentpoles and breaking news • Determine how journalism should be packaged, distributed and presented throughout the audience journey • Create, edit or optimize audience-focused content during major events and breaking news • Partner crossdivisionally on efforts to monetize journalism and grow audience across social media and distributed platforms • Manage a team of content creators and ensure consistent brand strategy, voice and execution across platforms • Create and monitor reporting and KPI progress for loyalty, engagement, relevance and other business goals • Experiment with innovative approaches to support company goals
• Bachelor's or master's degree in communications, journalism, marketing or related field preferred, or equivalent combination of education and experience • At least 5 years of newsroom experience, including management • Journalism experience is mandatory • Preferably experience in an audience development role at a digitally-focused media organization with expertise in sports • Proven passion and experience with storytelling via social media, search and newsletters • Expertise in platforms such as Reddit, Discord, WhatsApp, Instagram, TikTok, X, Facebook, Threads and more • Passion for helping news organizations distribute indispensable journalism and building trusted relationships with readers • Proactive leadership skills and ability to manage time and prioritize tasks independently • Willingness to work extended hours, including evenings, weekends and holidays, sometimes unexpectedly, when news requires it • Resume of one to two pages • Cover letter outlining approach to the job
• Remote work • Option to use a local USA TODAY newsroom as a base of operations if living nearby
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