Director, Subscriber Growth Strategy

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USA TODAY Network

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

📣 Marketing

🤝 B2B

Media • Marketing • B2B

USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.

📋 Description

• Set the enterprise strategy and priorities for subscriber acquisition across paid channels, email, onsite, and app in support of growth and revenue objectives • Translate business goals, market dynamics, and audience insights into strategic initiatives that strengthen conversion, acquisition efficiency, and long-term subscriber value • Partner with Finance and Analytics to inform forecasting, investment priorities, and performance targets, ensuring resources are aligned to the highest-impact growth opportunities • Own the strategic oversight of paid media investment, including ROI, CPA, and return on ad spend (ROAS), ensuring disciplined budget allocation and continuous optimization toward profitable growth • Define the strategic approach to onsite conversion, including messaging frameworks, consumer journeys, and friction reduction across registration and subscription experiences • Partner with Product to shape paywall and registration strategy, influencing testing priorities, offer architecture, and pathway design to improve conversion and long-term value • Establish lifecycle growth strategies that move audiences from anonymous to registered to paid, using segmentation, behavioral signals, and personalization to increase conversion and retention potential • Guide the strategic use of Customer Data Platforms (CDP), messaging platforms, and automation capabilities to enable more relevant, scalable consumer experiences • Identify opportunities to apply predictive modeling and AI to improve audience targeting, decision-making, and growth outcomes • Establish the strategic experimentation framework for subscriber growth across acquisition channels, ensuring testing is aligned to key business questions and decision-making needs • Set the testing agenda across creative, messaging, offers, and user experience, using insights to inform roadmap priorities and growth strategy • Lead and develop a team of Subscriber Growth Strategists, setting clear priorities and fostering a culture of accountability, strategic thinking, and continuous improvement • Influence cross-functional partners across Product, Analytics, Brand, Activation, and Editorial to align on shared priorities and advance enterprise subscriber growth goals • Communicate strategic direction, performance implications, and growth opportunities to senior leadership to support alignment, visibility, and decision-making

🎯 Requirements

• 10+ years in digital marketing, growth marketing, or subscriber acquisition, preferably within a subscription-based or digital media business • 4+ years leading and developing high-performing teams • Proven track record driving measurable growth through acquisition strategy, conversion optimization, and lifecycle marketing • Deep understanding of performance marketing, funnel dynamics, and key subscription metrics (CVR, CPA, ROAS, LTV) • Experience partnering with Product to influence conversion experiences, registration flows, or paywall strategy • Strong analytical skills with fluency in data and experimentation; experience with tools such as Google Analytics, Looker, or Tableau • Hands-on experience with marketing technology platforms (CDPs, ESPs, paid media, testing tools) • Comfortable operating at both strategic and tactical levels in a fast-paced, matrixed organization