National Consumer Strategy Director

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USA TODAY Network

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

📣 Marketing

🤝 B2B

Media • Marketing • B2B

USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.

📋 Description

• Own accountability for consumer growth, revenue, retention, and lifetime value across national products • Translate strategy into execution that drives measurable gains in acquisition efficiency, conversion rates, and churn reduction • Establish clear success metrics and lead the organization toward achieving them • Own and optimize the full consumer funnel, from acquisition through retention and monetization • Design and scale lifecycle strategies that improve conversion, frequency, engagement, and long-term value • Identify and remove friction across the customer journey to unlock growth • Define and lead a unified growth strategy across owned channels (email, on-platform experiences, native app) and paid media • Ensure channel investments are aligned with business priorities and ROI targets • Partner with editorial and product leaders to align content strategy, user experience, and monetization opportunities • Ensure content and product investments are optimized for audience growth and revenue impact • Act as the connective tissue between audience demand and business strategy • Collaborate with product teams to develop and scale new consumer offerings and monetization strategies • Leverage AI, machine learning, and personalization to drive efficiency, relevance, and revenue growth • Identify and capitalize on emerging opportunities to accelerate growth with urgency in a fast-paced environment • Lead the development and execution of strategic initiatives that drive measurable outcomes across campaigns and consumer touchpoints • Define, track, and analyze key performance metrics (ARPU, CVR, CPA, ROI, engagement) in partnership with analytics teams to inform data-driven decisions • Establish and scale a disciplined test-and-learn approach to continuously optimize performance and align strategies with business objectives • Set strategic direction and prioritize initiatives across a highly matrixed organization • Partner closely with analytics, product, activation, brand, creative, and pricing teams to ensure execution and results • Influence without authority while maintaining accountability for outcomes

🎯 Requirements

• A bachelor's degree in marketing, Business Administration, or a related discipline is required; a master's degree is preferred. • 10+ years of experience in consumer strategy, audience development, or digital marketing. • Proven success in monetizing content through building audience and/or subscriptions. • Strong analytical skills and experience with data-driven decision-making. • Excellent communication, leadership, and stakeholder management abilities.