Paid Media Optimization Strategist

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USA TODAY Network

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

📣 Marketing

🤝 B2B

Media • Marketing • B2B

USA TODAY Network is the national media and advertising arm of USA TODAY Co. , operating a large portfolio of local and national publications and offering a full suite of advertising and marketing solutions. It provides digital and print display advertising, direct mail, branded content, performance marketing, video, SEO, merchandising, and self-serve marketplace services, backed by data-driven technology, creative services, events and an AI-powered platform. The Network emphasizes local advertising reach supported by national scale and serves businesses across automotive, travel, finance, education, home improvement and other verticals.

📋 Description

• Work in a pod structure with Account Managers to support clients • Provide strategic insights and recommendations for PPC and SEO campaigns • Manage day-to-day campaign management, optimization, and reporting • Regularly review campaigns, make changes, and assess digital campaign trends • Partner with sales and client success to provide performance metrics • Serve as a clients’ Optimization Strategist • Complete digital ad campaign reviews and provide optimization recommendations • Optimize PPC campaigns to increase campaign success • Update and create pacing reports for campaigns • Create campaigns within the platform • Provide reporting on a regular basis • Conduct miscellaneous research as needed • Create ads and A/B tests for PPC • Review keywords and provide feedback on keyword strategies • Provide reviews of SEO tasks • Complete SEO reporting • Join client meetings as necessary and present findings • Build rapport with internal team members

🎯 Requirements

• 3 - 5 years of experience in the digital space, in an agency environment, or in-house equivalent • 2+ years of campaign management experience • Exceptional written and verbal communication skills with the ability to effectively communicate digital marketing concepts • Bachelor’s Degree in Marketing, Communications, Public relations or related fields • Advanced knowledge and understanding of SEM, SEO, social, email marketing, display, and an understanding of new media consumer behaviors and trends • Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs • Creative thinker with strong time management, and organizational skills with exceptional attention to detail

🏖️ Benefits

• Health insurance • Retirement plans • Flexible work arrangements • Professional development opportunities • Paid time off